Dr. Laura Sicola: The Big Reveal

Dr. Laura Sicola: The Big Reveal

Author: Dr. Laura Sicola January 2, 2024 Duration: 16:39

Happy New Year! Dr. Laura Sicola is back with Part II: The Big Reveal. In this episode, she unveils her rebranding journey, discussing the issues and challenges her Vocal Impact brand had, and introduces the audience to her new brand: LauraSicola.com.

In this episode you will learn:

  • How and why your brand should accurately reflect the value you provide and resonate with your target audience
  • Why words and language play a crucial role in communicating your brand’s message
  • How you can use feedback and the words of others to describe your work and gain a better understanding of how you are perceived
  • Why you should make a practice of looking at other thought leaders in your industry for inspiration and to understand what works

Mentioned in the Episode:

You can connect with Dr. Laura Sicola in the following ways:

  • LinkedIn: https://www.linkedin.com/in/drlaurasicola
  • LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
  • YouTube: https://www.youtube.com/c/VocalImpactProductions
  • Facebook: Vocal Impact Productions
  • Twitter: @LauraSicola
  • Instagram: @VocalImpactProductions
  • Website: https://laurasicola.com
  • Laura’s Online Course: virtualinfluence.today

 


Speaking to Influence features conversations about the tangible mechanics of leadership communication, moving beyond theory into practical application. Host Dr. Laura Sicola, an expert in linguistic influence, guides discussions that dissect how language, tone, and presence directly impact credibility and outcomes. Each episode brings a perspective from seasoned executives and industry figures who share their real-world experiences-not just their successes, but the nuanced moments where a single conversation changed a trajectory. The focus here is on the actionable: how to structure a message for a skeptical board, modulate your voice to convey authority without arrogance, and read a room to pivot your approach in real time. This isn't about generic public speaking tips; it's a deep exploration of the strategic choices behind influential speech. Listeners gain access to a toolkit for building confidence, commanding attention, and achieving specific professional results through more intentional communication. The podcast operates at the intersection of business strategy, personal development, and the often-overlooked technical art of persuasion, making it relevant for anyone whose role requires them to lead, sell, or inspire through spoken word. Dr. Sicola's background provides a unique lens, ensuring every conversation yields insights you can use immediately to refine your own impact.
Author: Language: en-us Episodes: 100

Speaking to Influence
Podcast Episodes
Misty Davis, CMO Circana: The Power of Authentic Communication [not-audio_url] [/not-audio_url]

Duration: 30:00
In this episode, Dr. Laura Sicola interviews Misty Davis, the Chief Marketing Officer of Circana. They discuss the importance of authenticity in communication, the value of understanding different personality types, and…
Liz Ross, Shift Paradigm: The Power of Having a Point of View [not-audio_url] [/not-audio_url]

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In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruptio…
Richard Blank - CRCC - Building Rapport: Getting to Know Your Team [not-audio_url] [/not-audio_url]

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In this episode, Dr. Laura Sicola interviews Richard Blank, the CEO of Costa Rica's Call Center, about the importance of communication skills and influence in the business world. They discuss the value of soft skills, su…
How to Clearly State Your Own Value [not-audio_url] [/not-audio_url]

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In this episode, Dr. Laura Sicola discusses the importance of crafting a clear and compelling elevator pitch. She deconstructs several examples of effective elevator pitches and highlights the key elements that make them…