Liz Ross, Shift Paradigm: The Power of Having a Point of View

Liz Ross, Shift Paradigm: The Power of Having a Point of View

Author: Dr. Laura Sicola September 10, 2024 Duration: 35:49

In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses.

In this episode you’ll learn:

  • Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption.
  • Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties.
  • Having opposing force personalities in a team can lead to better decision-making and growth.
  • Having a point of view and being willing to disagree is essential for effective communication and growth.
  • Having a point of view and expressing it is crucial for effective communication and influence.
  • The difference between disagreement and resistance.
  • Why her philosophy is “never look backwards“
  • How to decide when to push an issue
  • How she had to redirect on a $300 million campaign
  • Advocating for others and building a team that complements your strengths is essential for success.

About Liz

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.

 

You can connect with Liz Ross in the following ways:

  • Shift Paradigm Website: https://www.shiftparadigm.com
  • LinkedIn: https://www.linkedin.com/in/elizabethross/

 

You can connect with Dr. Laura Sicola in the following ways:


Speaking to Influence features conversations about the tangible mechanics of leadership communication, moving beyond theory into practical application. Host Dr. Laura Sicola, an expert in linguistic influence, guides discussions that dissect how language, tone, and presence directly impact credibility and outcomes. Each episode brings a perspective from seasoned executives and industry figures who share their real-world experiences-not just their successes, but the nuanced moments where a single conversation changed a trajectory. The focus here is on the actionable: how to structure a message for a skeptical board, modulate your voice to convey authority without arrogance, and read a room to pivot your approach in real time. This isn't about generic public speaking tips; it's a deep exploration of the strategic choices behind influential speech. Listeners gain access to a toolkit for building confidence, commanding attention, and achieving specific professional results through more intentional communication. The podcast operates at the intersection of business strategy, personal development, and the often-overlooked technical art of persuasion, making it relevant for anyone whose role requires them to lead, sell, or inspire through spoken word. Dr. Sicola's background provides a unique lens, ensuring every conversation yields insights you can use immediately to refine your own impact.
Author: Language: en-us Episodes: 100

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