132 – Brian Bonner: What's New in Motorsport Sponsorship

132 – Brian Bonner: What's New in Motorsport Sponsorship

Author: Ross Bentley: Performance & Race Driver Coach July 11, 2019 Duration: 52:44

Brian Bonner joins me to talk about motorsport sponsorship. Specifically, we talk about new trends in how motorsport marketing deals are put together, even if you're not a big pro racing team. Brian shares a couple of great examples, in James Chartres and Kanga Motorsport, and Steve Smith and Big Mission Motorsport, and then gives tips that you can use to land a sponsor.

Brian is a former Indy car and IMSA driver who specializes in motorsport marketing. He's done it all, from prospecting potential sponsors, selling them, servicing them, writing PR, and managing drivers. But his sweet spot is putting sponsorship deals together – providing value for sponsor and driver/team.

You can email Brian at bonner@brmrace.com; or learn more at his (admittedly outdated) website at www.brmrace.com.


There’s a fine line between simply driving a car and truly connecting with it at the limit, and that’s the space where Speed Secrets Podcast lives. Hosted by renowned performance coach Ross Bentley, each episode feels less like a formal interview and more like a candid garage conversation with some of the most insightful minds in motorsport. The discussions go deep into the tangible details that make a difference on the clock: the nuanced art of trail braking, how to interpret data and video to find tenths, and the subtle interplay between steering input and throttle control. Whether it’s dissecting the ideal line through a complex corner or understanding how a specific car setup change affects handling, Ross and his guests break down complex concepts into applicable knowledge. You’ll come away from this podcast not just with inspiration, but with concrete tips and a clearer mental framework for your own time at the track, be it for competition or personal mastery. It’s a resource built on decades of professional experience, designed for anyone who wants to think more deeply about the craft of high-performance driving.
Author: Language: English Episodes: 100

Speed Secrets Podcast
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