181 – Brian Bohlander: How to Land a Racing Sponsor

181 – Brian Bohlander: How to Land a Racing Sponsor

Author: Ross Bentley: Performance & Race Driver Coach February 18, 2021 Duration: 46:49
Speed Secrets Podcast
Sports

On this week's episode of Speed Secrets Podcast, Brian Bohlander, racer and director of sports marketing for the company that owns PEAK Antifreeze, joins me to discuss what to do (and not do) to land a motorsport marketing partner/sponsor. Want to know the biggest mistake racers make? Tune in to find out!

Brian's Speed Secret: Reach out and ask people in the sport for opportunities.

Check out Brian Bohlanderbelow:
https://www.brianbohlander.com
brianbohlanderracing.com

Brian Bohlander is an industry veteran who has successfully led brand sponsorship activation programs within professional motorsports with drivers, teams, and major global series. He also has over three decades as a champion club racing driver, instructor, and grassroots team owner ranging from karting to club road racing. His on-track accomplishments include winning three Thunder Roadster Series championships and 35 series wins in the National Auto Sport Association (NASA). He's won a WKA Manufactures Cup national event and most recently teamed to win class 5500 at the 2020 Mint 400.  Off the track, Brian owns a race team, is a Motorsports Safety Foundation (MSF) Certified Instructor, and NASA Great Lakes Region's Competition School Director. He also instructed at corporate driving programs including the Raybestos Rookie School.  In 2019, Brian received the Forgeline Wheels Sportsman of The Year award from NASA Pro Racing for leading the development of grassroots racing drivers and working to elevate the professionalism of grassroots motorsports.


There’s a fine line between simply driving a car and truly connecting with it at the limit, and that’s the space where Speed Secrets Podcast lives. Hosted by renowned performance coach Ross Bentley, each episode feels less like a formal interview and more like a candid garage conversation with some of the most insightful minds in motorsport. The discussions go deep into the tangible details that make a difference on the clock: the nuanced art of trail braking, how to interpret data and video to find tenths, and the subtle interplay between steering input and throttle control. Whether it’s dissecting the ideal line through a complex corner or understanding how a specific car setup change affects handling, Ross and his guests break down complex concepts into applicable knowledge. You’ll come away from this podcast not just with inspiration, but with concrete tips and a clearer mental framework for your own time at the track, be it for competition or personal mastery. It’s a resource built on decades of professional experience, designed for anyone who wants to think more deeply about the craft of high-performance driving.
Author: Language: English Episodes: 100

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