A Brand Said No to My $12,500 Pitch (Here's Why)

A Brand Said No to My $12,500 Pitch (Here's Why)

Author: Justin Moore March 2, 2026 Duration: 53:45
Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/ I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap. This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real. Here's what we cover: Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketers The three-bucket framework Kit uses to decide whether to sponsor any event How to "make the math obvious" so brands can justify the investment internally What brands actually want to tell you after they ghost you—and why they can't The hybrid deal structure Justin and Haley landed on after two calls and a near-stall Follow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/) Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com 00:00 Justin's $20K Deficit & The Real-Time Pitch 01:44 What Kit Actually Buys (It's Not Impressions) 07:00 Kit Studios & the Amazon Prime Analogy 13:47 The Three Reasons Kit Sponsors Any Event 17:42 Making the ROI Math Obvious for Brands 23:14 The Pitch: $12.5K and the Objections That Followed 29:30 Sponsor Therapy: A Better Alternative to Speed Dating 34:35 Part Two: The Deal Nearly Dies (Then Comes Back) 44:27 The Hybrid Structure That Got Kit to Yes 50:03 Why Long-Term Advocacy Is Worth More Than Any Campaign 53:04 The Final Number: $8,500 + A Free Craft & Commerce Ticket For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

If you're building an audience and wondering how to actually make it work for you, there's a gap between creating content and creating a real business. Sponsor Magnet: Attract, Price, & Execute Dream Partnerships exists for that exact shift. Host Justin Moore, who developed the Sponsor Magnet system and founded Creator Wizard, moves past vague inspiration and into the precise mechanics of brand deals. You'll hear direct conversations about how to position yourself so companies seek you out, how to confidently price your offerings beyond basic rates, and how to structure partnerships that are rewarding for both sides. This isn't about waiting for an inbox miracle; it's a tactical guide for converting your influence into a reliable revenue stream. Each episode of this podcast focuses on a specific, actionable strategy, drawing from the real-world processes that have already worked for hundreds of other creators and entrepreneurs. The tone is straightforward and rooted in experience, cutting through the noise to discuss what actually works in the evolving landscape of sponsored content and strategic partnerships. For anyone serious about treating their creative work as a sustainable business, this podcast provides the missing playbook.
Author: Language: en-us Episodes: 45

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Podcast Episodes
I paid $2,000 to sponsor his event. Here's what happened. [not-audio_url] [/not-audio_url]

Duration: 41:08
I've never sponsored someone else's event before… so when George pitched me on putting $2,000 behind his live creator intensive in the UK, I took a leap. George put together a full post-campaign report and walked me thro…
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Duration: 45:28
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Duration: 30:59
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Duration: 28:44
What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wr…
Is Mixing Business and Marriage a Mistake? [not-audio_url] [/not-audio_url]

Duration: 24:44
What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time? Jenny Wood left Google after 18 years to launch her book "Wild Courage" and bui…
Watch a Creator Pitch ME for a Sponsorship [not-audio_url] [/not-audio_url]

Duration: 29:29
Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package…
$5.2M in Ad Sales in 30 Days. WTF? [not-audio_url] [/not-audio_url]

Duration: 24:04
In this episode, our guest Matt breaks down how his company experienced explosive revenue growth during the COVID pandemic by capitalizing on shifting stock market trends and investor behavior. What started as a $7M busi…