#167 - Scot Harden brings 40 years of motorsports marketing experience to your ears

#167 - Scot Harden brings 40 years of motorsports marketing experience to your ears

Author: Impact Fuel July 2, 2019 Duration: 1:13:33

Scot Harden, the Business Development and Marketing Director for Best in the Desert and President at Harden Offroad, joins us to share some of the sponsorship and marketing lessons he has learned over the past 40 years.

This show is powered by 4 Wheel Parts and this episode is brought to you by:


Ever wondered how a passion for racing can become a sustainable career? The Sponsored Rider Club Podcast, presented by Impact Fuel, goes beyond the finish line to explore the intricate relationship between motorsports, business, and brand building. This isn't just about the thrill of the track; it's a deep dive into the practical strategies that riders, teams, and entrepreneurs use to secure funding and create lasting impact. Each episode feels like a conversation in the paddock, blending the leisure and automotive worlds with sharp insights from marketing and business development. You'll hear unfiltered stories about partnership negotiations, personal branding for athletes, and how to effectively communicate value to potential sponsors. The podcast serves as an essential resource for anyone looking to navigate the commercial side of racing, offering actionable advice that translates high-octane passion into viable projects. Tune in for genuine discussions that demystify sponsorship, making the business of speed accessible and engaging for aspiring riders and industry professionals alike.
Author: Language: English Episodes: 100

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