Are You Selling an Asset or Selling a Job?

Are You Selling an Asset or Selling a Job?

Author: Acquire.com February 27, 2025 Duration: 19:40

If Ian Fourie could give two pieces of advice to founders selling their SaaS startups, he’d say:


  1. Register your business in only one country
  2. Start pushing founder responsibilities to employees as soon as you can


Ian sold his online corporate training startup, Pluto LMS, on Acquire.com fast (in just two weeks). However, he thinks he would have been even quicker had he addressed these points.

Pluto LMS almost didn’t happen. It was a project started on a whim when Ian realized schools spent a lot more on their facilities than their material. He saw online education as inevitable and built an online platform for a client in the UK.

Pluto had customers but it didn’t seem like it was going anywhere. That all changed during Covid as schools and corporations raced to the internet to see how they could conduct business online.

Between 2020 and 2025 Ian grew his team to five employees and brought in a range of clients. Finally, he decided to sell on Acquire when his health started to worry him.

Now Ian is working as a consultant for his acquirer for a year while he finds his next project.

Tune into the Acquire podcast with Andrew Gazdecki and Ian and listen to them discuss:


  • How he found his first clients.
  • The advantages of selling alongside a professional advisor.
  • How you can make your business seem more like an asset and less like a job.


Ian is just getting started and you can follow him on his journey below:



Behind every successful startup acquisition, there's a story-a complex mix of strategy, emotion, and paperwork that rarely gets discussed openly. Startup Acquisition Stories, from the team at Acquire.com, pulls back the curtain on those real-world transactions. Each episode features founders and entrepreneurs who have personally navigated the process of selling or buying a business through their platform. You'll hear them recount the nuanced decisions that don't make it into press releases: the challenging conversations around valuation, the subtle art of vetting the opposite party, and the critical, often overlooked, steps after the handshake. This podcast digs into the practicalities of due diligence, structuring terms, and managing the transfer of assets, all the way through to escrow and the crucial post-deal transition. It’s a grounded, detail-oriented look at the mechanics of a business exit or expansion, straight from the people who’ve lived it. For anyone curious about the actual path to a deal, beyond the theory, this series offers a rare archive of lived experience and hard-won advice.
Author: Language: English Episodes: 100

Startup Acquisition Stories
Podcast Episodes
Startup Acquisition Stories with Yahia Bakour, Co-founder of Stock Alarm [not-audio_url] [/not-audio_url]

Duration: 23:07
Startup Acquisition Stories with Yahia Bakour, Co-founder of Stock Alarm ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Yahia Bakour - https://twitter.com/mynameisyahia https://www.linkedin.com/in/yahia-bakour/ https://stockala…
Startup Acquisition Stories with Justin Vanderheide, Founder of Swimgen [not-audio_url] [/not-audio_url]

Duration: 21:31
Startup Acquisition Stories with Justin Vanderheide, Founder of Swimgen ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Justin Vanderheide - https://twitter.com/Jayvanderheide https://www.linkedin.com/in/justinvanderheide https:…
Startup Acquisition Stories with Harinderpreet Singh, Founder of MicMonster [not-audio_url] [/not-audio_url]

Duration: 12:26
Startup Acquisition Stories with Harinderpreet Singh, Founder of MicMonster ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Harinderpreet Singh ⁠⁠⁠⁠https://www.linkedin.com/in/harinderpreet/ https://listenmonster.com/ https://mi…
Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen [not-audio_url] [/not-audio_url]

Duration: 41:08
Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Salvatore Aiello ⁠https://www.linkedin.com/in/dested/ ⁠⁠https://www.linkedin.com/in/monicapowers/ (Co-fo…
Startup Acquisition Stories with Simon Thompson, Founder of Podseeker [not-audio_url] [/not-audio_url]

Duration: 30:14
Startup Acquisition Stories with Simon Thompson, Founder of Podseeker ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Simon Thompson https://simonthompson.co/ ⁠https://www.linkedin.com/in/cory-lynch-94b85785/⁠ ⁠https://solodrop.…
Startup Acquisition Stories with Cory Lynch, Founder of Solodrop [not-audio_url] [/not-audio_url]

Duration: 27:14
Startup Acquisition Stories with Cory Lynch, Founder of Solodrop ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Cory Lynch https://twitter.com/thecorylynch https://www.linkedin.com/in/cory-lynch-94b85785/ https://solodrop.com/…
Startup Acquisition Stories with Jes Bickhart, Founder of Minnow [not-audio_url] [/not-audio_url]

Duration: 41:19
Startup Acquisition Stories with Jes Bickhart, Founder of Minnow Follow the Guest: Jes Bickhart https://twitter.com/JesBickhart https://www.linkedin.com/in/jesbickhart/ http://www.minnowtv.com/ (SOLD) Follow the Host: An…
Startup Acquisition Stories with Daniel Ch, Founder of SimpleInk [not-audio_url] [/not-audio_url]

Duration: 40:32
Startup Acquisition Stories with Daniel Ch, Founder of SimpleInk ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Daniel Ch https://www.linkedin.com/in/chddaniel/ https://twitter.com/chddaniel https://simple.ink (SOLD) Follow the…
Startup Acquisition Stories with Devon Gethers, Founder of EarlyAdmit [not-audio_url] [/not-audio_url]

Duration: 26:51
Startup Acquisition Stories with Devon Gethers, Founder of EarlyAdmit ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow the Guest: Devon Gethers - ► https://www.linkedin.com/in/devon-gethers/ ► https://twitter.com/gethersdevon ► https://earl…
Startup Acquisition Stories with David Sorbara, Founder of Barkley HQ [not-audio_url] [/not-audio_url]

Duration: 18:29
Startup Acquisition Stories with David Sorbara, Founder of Barkley HQ. Highlights: Years in Business: 4 years Sale Price: High six-figures Buyer Interest: 80 NDAs (Request for more details) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow t…