From LinkedIn Script to a Life -Changing Acquisition

From LinkedIn Script to a Life -Changing Acquisition

Author: Acquire.com July 7, 2026 Duration: 12:07

Riccardo Pisano built Growth-X from an internal LinkedIn automation script into a SaaS lead generation business with millions in revenue before selling it through ⁠Acquire.com⁠.


Before writing code, Riccardo and his cofounders waited for paying customers. Then they used Growth-X to acquire more customers, improve the product, and grow with B2B sales teams.


In this episode, Riccardo shares how a simple growth tool became a real business, why selling required more than buyer interest, and how the right buyer helped turn years of work into a life-changing acquisition.


You'll hear:

  • How an internal LinkedIn script became Growth-X
  • Why paying customers came before writing code
  • How Growth-X generated revenue with B2B sales teams
  • Why documentation mattered during due diligence
  • How buyer fit helped shape Growth-X's next chapter


3 Lessons from Growth-X:

  1. Validate Before Building: Riccardo waited for paying customers before writing code.
  2. Revenue Needs Preparation: Buyers need clean financials, documentation, and clear answers.
  3. Buyer Fit Counts: The right buyer can help move a product into its next phase.


For founders, this episode shows how a simple internal tool can grow into a meaningful business and lead to a life-changing exit when demand, preparation, and buyer fit converge.


Follow the Guest:

Riccardo Pisano

X (Twitter)


Behind every successful startup acquisition, there's a story-a complex mix of strategy, emotion, and paperwork that rarely gets discussed openly. Startup Acquisition Stories, from the team at Acquire.com, pulls back the curtain on those real-world transactions. Each episode features founders and entrepreneurs who have personally navigated the process of selling or buying a business through their platform. You'll hear them recount the nuanced decisions that don't make it into press releases: the challenging conversations around valuation, the subtle art of vetting the opposite party, and the critical, often overlooked, steps after the handshake. This podcast digs into the practicalities of due diligence, structuring terms, and managing the transfer of assets, all the way through to escrow and the crucial post-deal transition. It’s a grounded, detail-oriented look at the mechanics of a business exit or expansion, straight from the people who’ve lived it. For anyone curious about the actual path to a deal, beyond the theory, this series offers a rare archive of lived experience and hard-won advice.
Author: Language: English Episodes: 50

Startup Acquisition Stories
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