From Two Small Projects to Profitable Exits on Acquire.com

From Two Small Projects to Profitable Exits on Acquire.com

Author: Acquire.com October 14, 2025 Duration: 16:44

Running small projects may not be glamorous. But for Thomas Ulman, it was the smartest way to scale and sell.


His founder story shows how improving what already works can lead to clean, profitable exits.


He took over Waitlist.email, a launch waitlist tool for founders, and Text.run, a minimalist personal-site builder. Instead of starting from scratch, he improved both products, rebuilt user trust, and sold them through Acquire.com, turning side projects into successful exits.


Simplicity shaped the outcome. By removing free tiers, listening to users, and leveraging SEO, Thomas grew revenue with no paid ads. Both products were sold within weeks after listing.


You’ll hear:

  • How to find value in small SaaS projects
  • Why simplicity can outperform scale in growth
  • What to fix before listing a business for acquisition
  • How fast deals close when documentation is clean and trust is high


3 lessons from Thomas’s exits:

  1. Small doesn’t mean insignificant — improve what works
  2. Predictable, well-documented products sell faster
  3. Focus and simplicity drive profitable outcomes


Whether you’re building SaaS or managing side projects, this episode is your blueprint for lean growth, focus, and smart exits.


Follow Thomas’s journey:

LinkedIn

AlmostHuman.digital




Behind every successful startup acquisition, there's a story-a complex mix of strategy, emotion, and paperwork that rarely gets discussed openly. Startup Acquisition Stories, from the team at Acquire.com, pulls back the curtain on those real-world transactions. Each episode features founders and entrepreneurs who have personally navigated the process of selling or buying a business through their platform. You'll hear them recount the nuanced decisions that don't make it into press releases: the challenging conversations around valuation, the subtle art of vetting the opposite party, and the critical, often overlooked, steps after the handshake. This podcast digs into the practicalities of due diligence, structuring terms, and managing the transfer of assets, all the way through to escrow and the crucial post-deal transition. It’s a grounded, detail-oriented look at the mechanics of a business exit or expansion, straight from the people who’ve lived it. For anyone curious about the actual path to a deal, beyond the theory, this series offers a rare archive of lived experience and hard-won advice.
Author: Language: English Episodes: 100

Startup Acquisition Stories
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