Startup Acquisition Stories Podcast With Guilhermo Oenning, Founder of Fider

Startup Acquisition Stories Podcast With Guilhermo Oenning, Founder of Fider

Author: Acquire.com August 22, 2024 Duration: 18:55

How important is your peace of mind to you?


Brazilian founder Guilhermo (Guy) Oenning built a SaaS business called Fider, monetized it, and let it quietly earn him $1,000 a month for three years. He sold when he realized it was taking up too much mental space that he could use to focus on other, more profitable projects.


After a quick onboarding to Acquire.com, Guy started receiving NDAs within hours of listing. He moved to due diligence with a buyer in two weeks and by four weeks had money in the bank to reinvest into his new projects.


He’s now working on two businesses:

  • Aptakupe, a development tool for simplifying communications with Kubernetes.
  • SEOgets analytics for SEO agents. He says it’s like Google Search Console with more functionality.


Listen to Andrew's talk with Andrew post-sale as they discuss:

  • How Guy pushed free users to monetize (or at least give him a backlink)
  • How the indie hacker community changed Guy’s perspective on building startups.
  • Why Guy thinks a passive business can be a drain on your energy.


Guy is just getting started and you can follow his journey through the links below:

  • X.com: @goenning

Behind every successful startup acquisition, there's a story-a complex mix of strategy, emotion, and paperwork that rarely gets discussed openly. Startup Acquisition Stories, from the team at Acquire.com, pulls back the curtain on those real-world transactions. Each episode features founders and entrepreneurs who have personally navigated the process of selling or buying a business through their platform. You'll hear them recount the nuanced decisions that don't make it into press releases: the challenging conversations around valuation, the subtle art of vetting the opposite party, and the critical, often overlooked, steps after the handshake. This podcast digs into the practicalities of due diligence, structuring terms, and managing the transfer of assets, all the way through to escrow and the crucial post-deal transition. It’s a grounded, detail-oriented look at the mechanics of a business exit or expansion, straight from the people who’ve lived it. For anyone curious about the actual path to a deal, beyond the theory, this series offers a rare archive of lived experience and hard-won advice.
Author: Language: English Episodes: 100

Startup Acquisition Stories
Podcast Episodes
How to Sell Your Startup for a Life-Changing Payout [not-audio_url] [/not-audio_url]

Duration: 22:23
What does it take to sell a music software startup and walk away with a life-changing payout?Emmett Cooke says it comes down to four things:1. Leveraging existing relationships to acquire your first customers2. Building…
Are You Selling an Asset or Selling a Job? [not-audio_url] [/not-audio_url]

Duration: 19:40
If Ian Fourie could give two pieces of advice to founders selling their SaaS startups, he’d say: Register your business in only one country Start pushing founder responsibilities to employees as soon as you canIan sold h…
How Gabby Rosen Flipped a Newsletter for 18x in Under a Year [not-audio_url] [/not-audio_url]

Duration: 16:12
What does it take to sell a startup for almost 20 times what you paid for it?Gabriella (Gabby) Rosen says it comes down to three things:Having an unfair advantage when you buyListing on Acquire.com for slightly less than…
Want to Build an Agency Worth Buying? Spend a Decade Saying Yes [not-audio_url] [/not-audio_url]

Duration: 29:23
While working full-time as a pharmaceutical sales rep, Bobby Dimovski noticed that medical professionals were: Always looking for new ways to grow their business. Usually 10 years behind on marketing trends. Hard to acce…
Look For This When Acquiring Startups, It Could Triple the Resale [not-audio_url] [/not-audio_url]

Duration: 12:07
After building and selling one of the first ChatGPT plagiarism checkers on the market in 2024, Tomer Tarsky decided to search Acquire.com for another project in the edtech AI space. He found a promising business, grew it…
Turning Your Weakest Skill into an Acquire’d Startup [not-audio_url] [/not-audio_url]

Duration: 16:58
Are you a developer who’s bad at email marketing? Ironically, you may be in a great position to build the next big email marketing tool. Onur Genes wanted to promote his software development agency but couldn’t write goo…