Turning Your Weakest Skill into an Acquire’d Startup

Turning Your Weakest Skill into an Acquire’d Startup

Author: Acquire.com December 10, 2024 Duration: 16:58

Are you a developer who’s bad at email marketing? 


Ironically, you may be in a great position to build the next big email marketing tool.


Onur Genes wanted to promote his software development agency but couldn’t write good sales emails. He developed Nureply to help him send better automated cold emails. Eventually, he sold subscriptions to his development clients transforming his helpful tool into a SaaS business.


In under two years, Nureply acquired thousands of users, and through savvy Facebook marketing, Onur became the face of the increasingly popular Nureply brand. However, right as the customer base doubled in size, Onur’s father passed away suddenly.


Stricken and needing time away from his business, Onur turned to Acquire.com to find a new home for Nureply. With the help of acquisition specialist, Ky Pratt, he managed to find a buyer specialized in email products (they’d been in the industry since ‘98) within one week. 


After the transaction, the buyers became close personal friends with Onur, and he says they still talk every week.


Post-acquisition, listen to Onur’s chat with Andrew as they discuss:

  • Onur’s biggest regrets from developing Nureply.
  • Onur’s surprising marketing channel on Facebook.
    • Why working with Acqire doesn't feel like a normal client-sales relationship to Onur.

  • Onur is just getting started and you can follow him here:


    Behind every successful startup acquisition, there's a story-a complex mix of strategy, emotion, and paperwork that rarely gets discussed openly. Startup Acquisition Stories, from the team at Acquire.com, pulls back the curtain on those real-world transactions. Each episode features founders and entrepreneurs who have personally navigated the process of selling or buying a business through their platform. You'll hear them recount the nuanced decisions that don't make it into press releases: the challenging conversations around valuation, the subtle art of vetting the opposite party, and the critical, often overlooked, steps after the handshake. This podcast digs into the practicalities of due diligence, structuring terms, and managing the transfer of assets, all the way through to escrow and the crucial post-deal transition. It’s a grounded, detail-oriented look at the mechanics of a business exit or expansion, straight from the people who’ve lived it. For anyone curious about the actual path to a deal, beyond the theory, this series offers a rare archive of lived experience and hard-won advice.
    Author: Language: English Episodes: 100

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