#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing

#55: Adam Ferrier - How To Use Customer Psychology To 10x Your Marketing

Author: Pivotal Conversations November 7, 2022 Duration: 1:09:06
Startup Diaries
BusinessEducation
On this week's Episode of Startup Diaries, Kyle sits down with Adam Ferrier, the Founder of Thinkerbell Pty Ltd. In 2021 Thinkerbell was crowned Mumbrella's Creative and PR and Full Service Agency of The Year (the only time an agency has ever won all three titles in one year). Adam reveals the things that make you "cool", all the things brand isn't, how to influence your customer, his biggest lessons as a founder, a special piece of advice and much more! 0:00 - Introduction 3:40 - Things That Make You "Cool" 9:05 - From Psychologist To Marketer 17:15 - Brand Isn't This! 29:20 - The Intersection Of Brand & Commerce 34:15 - How To Influence Your Customer 41:05 - Branding - The Things That Truely Matter 52:30 - Biggest Lessons Learnt As A Founder 1:00:03 - One Piece Of Advice 1:04:44 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ADAM: LINKEDIN | https://www.linkedin.com/in/adamferrier  Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind every successful company is a collection of moments that never make the press release-the late-night doubts, the accidental breakthroughs, the conversations that changed everything. Startup Diaries, from Pivotal Conversations with Kyle Traynor, opens up that private world. Instead of polished success stories, this podcast leans into the raw, instructive journey of building something from nothing. You’ll hear founders recount not just their triumphs, but the specific missteps and hard-won insights that truly shaped their path. Each episode feels like a candid coffee chat, dissecting the real decisions behind the headlines. It’s for anyone curious about the human side of business, whether you’re an aspiring entrepreneur, a student of strategy, or simply fascinated by how ideas become reality. Tune in for an education in resilience, straight from the source. This is where the textbook theory meets the messy, brilliant practice of creation, making it a standout listen in the business podcast landscape.
Author: Language: English Episodes: 100

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Lesson: Jess Hatzis On Scaling To Multiple 7 Figures [not-audio_url] [/not-audio_url]

Duration: 13:37
Every business leader is in search of the next lesson. My hope with these lessons is that they can shift the way you think, change your mind or solve a problem you are facing. Jess Hatzis is the Co-Founder of the cheeky…
#59: Bali Body Co-Founders - From 0 To 1.4 Million Followers [not-audio_url] [/not-audio_url]

Duration: 1:03:43
On this week's Episode of Startup Diaries, Kyle sits down with Laura and Dave, Co-Founders of Bali Body. Laura and Dave were living the tropical island life in Bali. This is where the inspiration to create a brand that d…
#58: Chelsea Pottenger On The Dark Truth Of Hustle Culture [not-audio_url] [/not-audio_url]

Duration: 47:34
On this week's Episode of Startup Diaries, Kyle sits down with Chelsea Pottenger, Founder of EQ Minds and Author of The Mindful High Performer. Chelsea is responsible for helping brands such as eBay, Google, Telstra and…
#56: (DEBUNKED) 5 Must Have Marketing Strategies For 2022 [not-audio_url] [/not-audio_url]

Duration: 53:43
On this week's Episode of Startup Diaries, Kyle and Olivia sit down to debunk their 5 MUST HAVE Marketing Strategies For 2022. Did their predictions actually come true? Is it too late to implement these staregies? What i…
#54: Daniel Flynn On Building A Product That Changes The World [not-audio_url] [/not-audio_url]

Duration: 53:06
On this week's Episode of Startup Diaries, Kyle sits down with Daniel Flynn, the Co-Founder of Thankyou and author of best-selling book, Chapter One. Daniel Flynn helped raise more then $17,000,000 for 22 of the word's p…
#53: Paul Waddy On Building An 8 Figure E-Commerce Brand [not-audio_url] [/not-audio_url]

Duration: 1:17:31
On this week's Episode of Startup Diaries, Kyle sits down with Paul Waddy, Director of Paul Waddy Advisory Pty Ltd and Author of Shopify for Dummies. With over 12 years experience advising some of Australia's most succes…
#52: Effie Kats The #1 Way To Stop Your Business From Failing [not-audio_url] [/not-audio_url]

Duration: 1:02:43
On this week's Episode of Startup Diaries, Kyle sits down with Effie Kats, the Founder of Effie Kats Official and Co-Founder of Bayse. At only 23 years old, Effie built the brand 'Zachary The Label', which saw unpreceden…
#51: Tobi Pearce On Lessons From A $400 Million Exit [not-audio_url] [/not-audio_url]

Duration: 1:18:25
On this week's Episode of Startup Diaries, Kyle sits down with Tobi Pearce, the Co-Founder of SWEAT. Tobi reveals his $400 million exit from SWEAT, after selling to the US software company iFIT and his life since steppin…

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