Nothing founder Carl Pei: ‘If you’re serious about hardware, you should spend time in China’

Each week on Startup Europe-The Sifted Podcast, host Amy Lewin sits down with the people actually shaping the continent's technology landscape. This isn't about abstract theories or distant analysis; it's built from direct conversations with the founders rolling up their sleeves, the operators scaling teams, and the investors backing the next big ideas. Alongside Sifted's own journalists, Amy delves into the specifics of building a business, examining the strategies, setbacks, and successes that define the journey. The discussions go beyond the headlines to explore the real mechanics and human stories behind the companies causing a stir. Tuning into this podcast offers a genuine, behind-the-scenes look at innovation as it happens, grounded in the reporting and network that Sifted brings. It’s for anyone curious about the practical realities of European tech, from seasoned investors to aspiring entrepreneurs wanting to hear how it’s really done. You’ll find a focus on tangible lessons and candid insights, making each episode a detailed snapshot of a dynamic and fast-moving ecosystem.