Sprig’s Ryan Glasgow on AI-powered product feedback

Sprig’s Ryan Glasgow on AI-powered product feedback

Author: Unusual Ventures November 13, 2023 Duration: 43:31

Full episode transcript here: www.unusual.vc/post/sprigs-product-market-fit-journey

Sprig is an AI-powered product feedback platform; it helps teams run in-product surveys and session replays with AI native analysis to help them build better products. Last valued at $330M, Sprig has hundreds of the largest and fastest growing tech companies as customers, including Notion, Figma, PayPal, Webflow, and Dropbox.

In this episode, Sandhya Hegde chats with Ryan Glasgow, the founder and CEO of Sprig. 

Join us as we discuss:

01:13 Sprig’s origin story

05:26 Evolution of user feedback platforms

09:26 Building Sprig’s early team

12:37 Validating Sprig’s product hypothesis

15:37 Building relationships with early design partners

19:15 Iterating to MVP

23:19 Ryan’s approach to founder selling

29:11 Sprig’s early AI strategy

33:36 Sprig AI strategy post-ChatGPT

35:37 Ryan’s evolution as CEO

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

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Ryan Glasgow  is the founder and CEO of Sprig. 

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from Unusual Ventures:

Defining your ideal customer profile (ICP)

Working with design partners

Validating your early product hypothesis






Behind every so-called overnight success in software, there's a long, often messy journey of finding exactly what customers need and how to deliver it. That's the central theme explored in Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast. This series is built for those in the trenches of early-stage software companies, from founders just starting out to leaders tasked with building something from nothing. Each episode moves beyond theory, offering grounded conversations with people who have actually navigated these challenges. You'll hear them unpack the real work of identifying a true market need, the nuances of early hiring decisions, and the practical steps of crafting a go-to-market strategy. Fundraising, often a opaque process, gets broken down into more understandable components. The focus remains consistently on the actionable and the specific, providing a kind of audio manual for the foundational phase of a business. Tune in for a candid look at the less-glamorous, critical work that separates an idea from a viable company, all brought to you by Unusual Ventures. This podcast serves as a resource for turning those initial concepts into a sustainable operation, one hard-won lesson at a time.
Author: Language: en-us Episodes: 53

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
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