From Data Engineer to Meme King: How MEMES Make MILLIONS

From Data Engineer to Meme King: How MEMES Make MILLIONS

Author: Fondo March 17, 2025 Duration: 35:10
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BusinessEntrepreneurshipMarketing

In this episode of the Startup Growth Podcast, I sit down with Jason Levin, the founder and CEO of Memelord Technologies. Jason shares his unconventional path—from creating YouTube videos as a kid and ghostwriting for founders to authoring Memes Make Millions and launching a software that empowers companies like HubSpot and Coinbase to create viral memes. Discover how he leveraged newsletter hacks, guest posts, and cold DMs to build an organic growth engine and why starting small can lead to massive success.

Timestamps & Key Topics:
(00:00) – Introduction: David introduces the episode and welcomes Jason.
(00:49) – Origin Story: Jason recounts his early journey—from making YouTube videos at age 11 to mastering creative software in middle school.
(03:00) – Book Inspiration: Learn how a controversial lyric sparked the idea behind Memes Make Millions.
(04:00) – Transition to Software: Discover how Jason pivoted from ghostwriting to developing meme software that now drives billions of impressions.
(11:00) – Growth Hacks: Insight into how a simple newsletter (“meme alerts”), strategic guest posts, and cold DMs fueled his growth.
(21:00) – Pricing & Iteration: Jason explains his playful pricing strategy (6.9/month) and the value of early user feedback.
(29:00) – Evolving the Product: New features like SMS/Telegram alerts, AI-powered captions, and face swapping innovations.
(33:00) – Final Thoughts: Jason’s parting advice on staying true to your creative vision and the power of humor in branding.

Key Takeaways:

  • Embrace Your Passion: Transform early creative interests into scalable business ideas.
  • Organic Growth Wins: Use persistent, human-driven strategies—like newsletters and cold DMs—to build an engaged audience without relying solely on paid ads.
  • Start Small, Iterate Quickly: A low initial price attracts early adopters and sets realistic expectations for continuous improvement.
  • Focus on Revenue: Prioritize metrics like Monthly Recurring Revenue (MRR) over follower counts to gauge true business success.

Guest Information & Resources:

Brought to you by tryfondo.com:
This episode is proudly sponsored by tryfondo.com – the easy accounting solution that helps startups get their bookkeeping done, file taxes, and claim up to $500k in tax credits effortlessly. Check them out for founder-friendly financial services!


Behind every startup's big idea is the less glamorous, but utterly essential, work of building a real business. The Startup Growth Podcast, from the team at Fondo, digs into that reality. Fondo itself is an all-in-one accounting platform designed for startups, handling everything from closing the books to filing taxes and even helping secure cash back from the IRS. This practical experience informs every conversation. You’ll hear founders and operators talk not just about vision, but about the tangible systems, financial decisions, and marketing pivots that actually fuel growth. Episodes move beyond theory to explore the operational choices that separate promising companies from sustainable ones. It’s a resource for entrepreneurs who understand that strategy is meaningless without execution, and that a healthy bottom line is the truest measure of progress. Tune in for honest discussions that bridge the gap between entrepreneurial ambition and the business fundamentals required to make it last.
Author: Language: English Episodes: 48

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