Nate Matherson | Set It, Forget It—Scaling to 2,000+ Customers at Numeral

Nate Matherson | Set It, Forget It—Scaling to 2,000+ Customers at Numeral

Author: Fondo December 19, 2025 Duration: 15:05
START
BusinessEntrepreneurshipMarketing

Nate Matherson has spent 10+ years as a founder. He's built companies and even exited. After that first exit, he started angel investing in dozens of companies, then launched a fund.

Numeral was one of his early bets. He sent Numeral's CEO Sam an email. By the end of the day, he was working there as Head of Growth. Now he's helping scale the YC-backed sales tax platform serving over 2,000 customers.

Nate's seen what happens when founders don't think about sales tax. "They actually found out that they owed about a half million dollars in sales tax… the buyer subtracted that off what would have gone to the founders."

When Nate was a founder, he'd log into Stripe and that sales tax dashboard was lit up like a Christmas tree. Numeral does free nexus studies and monitoring — takes five minutes to set up, plugs into Stripe and Rippling, then runs itself.

They launched their SaaS product recently, and their whole concept is set it and forget it. They actually love it when customers don't log in. Some of Nate's new learnings? "When I was a founder, I was always pretty good at marketing. I was just marketing not-so-great products, which made marketing a lot harder." At Numeral, with the right product at the right time, everything clicked.


And he knows: great products make marketing easy. Timing makes it effortless.

‍

Key Topics Covered

  • [00:10] $500K sales tax bill found during due diligence
  • [01:10] What is nexus and how it triggers
  • [01:51] From founder to angel to fund manager to operator
  • [04:02] 10+ years building, angel investments, vc fund
  • [05:27] Numeral: e-commerce to SaaS journey
  • [08:12] States that tax SaaS + global VAT complexity
  • [08:40] "Set it and forget it"
  • [10:37] Free nexus study + monitoring in 5 minutes
  • [11:24] What's working in growth 
  • [13:28] Great products make marketing easy, timing makes it effortless
  • [14:25] Nate's investing rule per batch


Follow Nate Matherson:
X: @NateMatherson
LinkedIn: linkedin.com/in/natematherson

‍

Follow Numeral:
X: @numeral
YouTube: youtube.com/@numeraltax
Website: numeral.com
LinkedIn: linkedin.com/company/numeralhq

‍

‍FollowDavid Phillips:

‍X: https://x.com/davj

‍LinkedIn: https://www.linkedin.com/in/davjphillips

‍

Brought to you by: Fondo — All-in-one accounting for startups: fondo.com


Behind every startup's big idea is the less glamorous, but utterly essential, work of building a real business. The Startup Growth Podcast, from the team at Fondo, digs into that reality. Fondo itself is an all-in-one accounting platform designed for startups, handling everything from closing the books to filing taxes and even helping secure cash back from the IRS. This practical experience informs every conversation. You’ll hear founders and operators talk not just about vision, but about the tangible systems, financial decisions, and marketing pivots that actually fuel growth. Episodes move beyond theory to explore the operational choices that separate promising companies from sustainable ones. It’s a resource for entrepreneurs who understand that strategy is meaningless without execution, and that a healthy bottom line is the truest measure of progress. Tune in for honest discussions that bridge the gap between entrepreneurial ambition and the business fundamentals required to make it last.
Author: Language: English Episodes: 48

Official website RSS
instagramyoutubelinkedin
START
Podcast Episodes
Jay Ram | Beyond Evals: Build Environments That Make Agents Better [not-audio_url] [/not-audio_url]

Duration: 22:01
Jay Ram is Founder & CEO of Hud, the evaluation and RL platform for AI agents. Hud helps startups build RL environments, run fast reward loops, and plug into any RL backend—so teams can cut costs and push last-mile accur…
Kevin Xu | From $35K to $10M: The Alpha Behind Your Next Bet [not-audio_url] [/not-audio_url]

Duration: 38:03
Kevin Xu is Founder & CEO of Alpha AI, your “AI money friend” that plugs into real-time markets and your portfolio to explain what just happened—and what matters next—inside a simple chat. Before Alpha, Kevin became a Wa…

«12345»