START Nasrat Khalid - Founder & CEO, Aseel “Connecting artisans to global markets and enabling transparent aid”

START Nasrat Khalid - Founder & CEO, Aseel “Connecting artisans to global markets and enabling transparent aid”

Author: Fondo July 31, 2026 Duration: 12:00

You can track a burrito from the restaurant to your door in real time

You donate to a family in a crisis zone. Usually you get a thank-you email. That's where it ends.


Nasrat Khalid couldn't understand why.

We expect complete visibility when we order dinner.
Why not when we're helping another human being?

So he built Aseel. 
A platform for "everything do good"

You buy a food package. 
You see exactly who receives it. 
You can ask for a photo of the delivery.
You can exchange messages with the recipients, if they choose to participate.


Instead of donating into a system and hoping, you know the aid reached the person who needed it.

That's the whole idea. No plane ticket. No project. No abstraction.

"Award-winning US-based platform connecting artisans to global markets and enabling transparent aid"

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🎙️ Nasrat Khalid, Founder & CEO, Aseel on Fondo START

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00:45  The platform for everything do good
02:25  The first 16 years, as a refugee
02:55  Why he left institutional aid to build Aseel
03:40  Leaving Afghanistan at 16 days old
04:05  No ID means no school, no bank account
04:35  Why identity comes before food
05:15  Seven years inside the World Bank
05:58  What happened to aid in Afghanistan after 2021
07:00  AidOS, for institutions
07:40  The Uber Eats insight
08:20  The $30 package you can trace to a family
09:35  Why he joined the residency
12:30  How to get started

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Check out aseelapp.com


Behind every startup's big idea is the less glamorous, but utterly essential, work of building a real business. The Startup Growth Podcast, from the team at Fondo, digs into that reality. Fondo itself is an all-in-one accounting platform designed for startups, handling everything from closing the books to filing taxes and even helping secure cash back from the IRS. This practical experience informs every conversation. You’ll hear founders and operators talk not just about vision, but about the tangible systems, financial decisions, and marketing pivots that actually fuel growth. Episodes move beyond theory to explore the operational choices that separate promising companies from sustainable ones. It’s a resource for entrepreneurs who understand that strategy is meaningless without execution, and that a healthy bottom line is the truest measure of progress. Tune in for honest discussions that bridge the gap between entrepreneurial ambition and the business fundamentals required to make it last.
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