🎧 START pod: Kathryn Wu, Co-Founder, Openmart: “Openclaw for sales”

🎧 START pod: Kathryn Wu, Co-Founder, Openmart: “Openclaw for sales”

Author: Fondo May 13, 2026 Duration: 21:12

The “buy a list and blast emails” era is ending


Not because outbound stopped working


Because the data got smarter than the emails


Kathryn Wu and her co-founder built Openmart as an SMB intelligence layer:
Verified owners
Decision-maker contacts
Google reviews
Website quality
Location intelligence & more

Now they've launched "OpenClaw for Sales"

A conversational outbound workspace built on top of that data

No spreadsheet cleanup
No disconnected enrichment tools
No giant table views

Just ask the database what you need

DoorDash uses Openmart for regional planning
Whatnot uses it to identify high-quality sellers
Clay customers use the data directly inside outbound workflows

Try it out at openmart.com

🎙️ Kathryn Wu, Co-Founder of Openmart on Fondo START pod

01:13 Openmart’s SMB intelligence database and Openclaw for Sales

02:16 The shift from giant lead lists to AI qualification and scoring

03:43 Why SMB data differs from LinkedIn-centric sales platforms

05:57 How modern GTM teams use multi-channel outbound workflows

06:39 The highest-value qualification signals in SMB sales

08:25 Openclaw for Sales and conversational outbound workflows

09:02 How DoorDash uses Openmart for regional planning

11:28 Deduplication and the hidden pain of outbound infrastructure

12:16 “The future is qualification and scoring”

14:08 Why proprietary data is the moat behind AI outbound


Learn more at openmart.com


Behind every startup's big idea is the less glamorous, but utterly essential, work of building a real business. The Startup Growth Podcast, from the team at Fondo, digs into that reality. Fondo itself is an all-in-one accounting platform designed for startups, handling everything from closing the books to filing taxes and even helping secure cash back from the IRS. This practical experience informs every conversation. You’ll hear founders and operators talk not just about vision, but about the tangible systems, financial decisions, and marketing pivots that actually fuel growth. Episodes move beyond theory to explore the operational choices that separate promising companies from sustainable ones. It’s a resource for entrepreneurs who understand that strategy is meaningless without execution, and that a healthy bottom line is the truest measure of progress. Tune in for honest discussions that bridge the gap between entrepreneurial ambition and the business fundamentals required to make it last.
Author: Language: English Episodes: 58

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