#214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin

#214 How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin

Author: Andrew Warner January 26, 2010 Duration: 0:00
You listen to my programs because I don’t do the cute “let’s get to know the author” interviews that others are known for. I hunt down information that you can use because I’m passionate about helping you build a business that your great-great-grandkids would admire you for. That’s why I kept digging in this interview. I want you (and me too, frankly) to be able to produce the kind of hits that Seth Godin keeps cranking out, seemingly without breaking a sweat. Not only has Seth created 2 big hit businesses, but he’s a writer who keeps introducing ideas that shape the way people think. In his new book, Linchpin, Seth talks about how to be this prolific. As you’ll hear in my interview, much of it is based on opening up your creativity and learning how to confront your fears, which he says come from your “lizard brain.” Imagine what you could accomplish if you were able to do that. Listen to the full program to find out how.

Seth Godin’s latest book is Linchpin. You can buy it here or see what others say about it on this Squidoo lens. He also writes the world’s most popular marketing blog. And is the founder of Squidoo.

 

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Behind every successful company is a founder with a story, and those stories are rarely simple or straightforward. Startup Stories-Mixergy digs into the complex reality of building a business, moving past polished success narratives to find the real decisions, failures, and pivotal moments that define a journey. Host Andrew Warner engages guests with a direct and curious interviewing style, asking the challenging questions that reveal how things actually happened. When you listen, you’ll hear entrepreneurs recount the specific struggles they faced in marketing, management, and company culture, providing practical lessons rather than abstract theory. This podcast operates on the belief that the most valuable education comes from honest, detailed case studies of what worked and what didn’t. It’s for anyone who wants to understand the human effort behind business headlines, offering insights across categories from technology and finance to societal impact. Each episode is a deep dive into the mechanics of growth, making this an essential resource for aspiring founders, seasoned executives, and simply the curious. The conversations are built on research and a genuine desire to unpack the truth, ensuring every story delivers substance you can apply to your own ambitions.
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