#2291 He keeps launching AI businesses

#2291 He keeps launching AI businesses

Author: Andrew Warner December 30, 2025 Duration: 0:00
Over a decade ago, Joe Apfelbaum was on the podcast, telling me how focusing on SEO helped him grow his agency. That was hard for the idea-a-minute founder. Now he’s back. And AI is enabling him to create more businesses. He broke down the 5 types of companies anyone could make

Joe Apfelbaum is the founder of Ajax Union, a digital marketing agency, and EvyAI, an AI-powered sales and social media assistant used by thousands of businesses worldwide. A longtime Mixergy guest, Joe previously grew Ajax Union into an Inc. 500 company before rebuilding it with AI-first systems after COVID. Today, he focuses on creating scalable AI services, software, and education products that help entrepreneurs grow without growing headcount.

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Behind every successful company is a founder with a story, and those stories are rarely simple or straightforward. Startup Stories-Mixergy digs into the complex reality of building a business, moving past polished success narratives to find the real decisions, failures, and pivotal moments that define a journey. Host Andrew Warner engages guests with a direct and curious interviewing style, asking the challenging questions that reveal how things actually happened. When you listen, you’ll hear entrepreneurs recount the specific struggles they faced in marketing, management, and company culture, providing practical lessons rather than abstract theory. This podcast operates on the belief that the most valuable education comes from honest, detailed case studies of what worked and what didn’t. It’s for anyone who wants to understand the human effort behind business headlines, offering insights across categories from technology and finance to societal impact. Each episode is a deep dive into the mechanics of growth, making this an essential resource for aspiring founders, seasoned executives, and simply the curious. The conversations are built on research and a genuine desire to unpack the truth, ensuring every story delivers substance you can apply to your own ambitions.
Author: Language: en-us Episodes: 43

Startup Stories - Mixergy
Podcast Episodes
#2304 “I make $4.5 million implementing AI” [not-audio_url] [/not-audio_url]

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I first heard about this guy on the Joe Rogan show. He built a hot business on a simple concept: Companies hire him to embed AI usage and thinking in their businesses. Now he’s creating his own agent software (a customiz…
#2303 Convos: Instant OpenClaw on your phone [not-audio_url] [/not-audio_url]

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On X, Shane Mac showed how he created an OpenClaw agent and asked it to copy an app. In this interview, he showed how his app Convos, does it. This interview is more visual than our usual ones, so you should head over to…
#2302 Superpowering Claude with 10,000 apps [not-audio_url] [/not-audio_url]

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Zapier just announced a new way for founders to integrate all their favorite apps with their favorite AI model. Wade Foster, their co-founder, came on to show what we can build with it. Wade Foster is the co-founder and…
#2301 How Nat Eliason’s OpenClaw earned $177,417 [not-audio_url] [/not-audio_url]

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When OpenClaw was released, I watched Nat Eliason create an agent, give it an X account and tell it to earn money. This is the story of how it worked and how you can build an AI agent as your co-founder or employee. Nat…
#2300 Revenue jumped when he sold to AI agents [not-audio_url] [/not-audio_url]

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There are loads of apps that post to social media. So how did Nevo David get Postiz to take off? He started selling it to AI agents Nevo David is the founder of Postiz, an open-source social media scheduling platform des…
#2299 Zapier is using AI to sell to AI [not-audio_url] [/not-audio_url]

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In private conversations, I’m hearing a lot of founders describe how they’re starting to sell to AI agents, like OpenClaw’s. Zapier has more traction doing that than anyone else I met. So, in my monthly podcast with Zapi…
#2298 This AI generates $689K [not-audio_url] [/not-audio_url]

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Ben Cera used AI coding agents to build a company that generates $689K. The agent creates ads using AI-generated people, handles customer support, and even builds the product. This is the story of how he built Polsia and…
#2297 Elad Gil backed 40 unicorns. This is next [not-audio_url] [/not-audio_url]

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Elad Gil was an early investor in 40 unicorns, including major AI companies like Perplexity. I asked him what’s next for software companies now that AI can code better than humans, and what he’d invest in after AI. Elad…
#2296 The $7 Million Vibe Coded App [not-audio_url] [/not-audio_url]

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Josh Mohrer is the model of the kind of company that can be built with AI. He’s not a developer, but he vibe coded Wave AI into a $7 million / year note taking company. This is how he did it. Josh Mohrer is the founder o…
#2295 Ryan Carson: How AI does my marketing for me [not-audio_url] [/not-audio_url]

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When a new user signs up, most companies add them to a standard drip campaign. Ryan Carson found a better alternative: his AI agent sends customized drip messages to every new registrant. It helps his company close more…