#2299 Zapier is using AI to sell to AI

#2299 Zapier is using AI to sell to AI

Author: Andrew Warner March 9, 2026 Duration: 0:00
In private conversations, I’m hearing a lot of founders describe how they’re starting to sell to AI agents, like OpenClaw’s. Zapier has more traction doing that than anyone else I met. So, in my monthly podcast with Zapier’s founder, Wade Foster, I asked him to show me how they’re doing it.

Wade Foster is the co-founder and CEO of Zapier, the automation platform used by hundreds of thousands of businesses to connect over 8,000 apps. Since launching in 2011, Zapier has grown into a remote-first company with more than 800 employees and hundreds of millions in revenue. Today, Wade is leading Zapier’s evolution into AI-powered automation, MCP integrations, and tools built for an agent-driven future.

Sponsored by

Zapier

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint


Behind every successful company is a founder with a story, and those stories are rarely simple or straightforward. Startup Stories-Mixergy digs into the complex reality of building a business, moving past polished success narratives to find the real decisions, failures, and pivotal moments that define a journey. Host Andrew Warner engages guests with a direct and curious interviewing style, asking the challenging questions that reveal how things actually happened. When you listen, you’ll hear entrepreneurs recount the specific struggles they faced in marketing, management, and company culture, providing practical lessons rather than abstract theory. This podcast operates on the belief that the most valuable education comes from honest, detailed case studies of what worked and what didn’t. It’s for anyone who wants to understand the human effort behind business headlines, offering insights across categories from technology and finance to societal impact. Each episode is a deep dive into the mechanics of growth, making this an essential resource for aspiring founders, seasoned executives, and simply the curious. The conversations are built on research and a genuine desire to unpack the truth, ensuring every story delivers substance you can apply to your own ambitions.
Author: Language: en-us Episodes: 43

Startup Stories - Mixergy
Podcast Episodes