#710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

#710 iContact Founder Returns To Mixergy After $169M Sale – with Ryan Allis

Author: Andrew Warner April 9, 2012 Duration: 0:00
Startup Stories - Mixergy
BusinessCultureEducationManagementMarketingSocietySociety & Culture
How does a wristband help a founder build a $169 million company? Ryan Allis is the founder of iContact, a provider of email marketing tools for small businesses. And a company that was recently sold for $169 million to Vocus. Here’s a quote from the last time I interviewed him, “we incorporated in July ’03, lived in the office, slept on futons, cooked on a George Foreman grill, did whatever we had to do to keep expenses low, while we built up revenue and customers, and improved the product.” Those are the challenges for a startup and it was inspiring to hear his story from those days. This time, I want to ask him about the challenges of going from a successful startup to a company that generates tens of millions a year.

Ryan Allis is the Co-Founder of iContact, a provider of email marketing tools for small businesses.

 

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Behind every successful company is a founder with a story, and those stories are rarely simple or straightforward. Startup Stories-Mixergy digs into the complex reality of building a business, moving past polished success narratives to find the real decisions, failures, and pivotal moments that define a journey. Host Andrew Warner engages guests with a direct and curious interviewing style, asking the challenging questions that reveal how things actually happened. When you listen, you’ll hear entrepreneurs recount the specific struggles they faced in marketing, management, and company culture, providing practical lessons rather than abstract theory. This podcast operates on the belief that the most valuable education comes from honest, detailed case studies of what worked and what didn’t. It’s for anyone who wants to understand the human effort behind business headlines, offering insights across categories from technology and finance to societal impact. Each episode is a deep dive into the mechanics of growth, making this an essential resource for aspiring founders, seasoned executives, and simply the curious. The conversations are built on research and a genuine desire to unpack the truth, ensuring every story delivers substance you can apply to your own ambitions.
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