We Can't Predict the Future Anymore

We Can't Predict the Future Anymore

Author: Startups.com February 9, 2026 Duration: 37:36

Is AI truly the game-changer for startups, or does it bring unexpected chaos? This episode dives into how AI is transforming forecasting, marketing, product development, employment, and investment in the startup ecosystem. Ryan Rutan and Will Schroter discuss the rapid pace of change brought by AI, including the exciting opportunities and the unsettling uncertainties. They explore how traditional pillars of business like hiring, marketing, and customer acquisition are being upended, creating both new challenges and avenues for innovative founders to thrive. Tune in to understand how to navigate this AI-driven landscape and leverage the chaos for maximum impact.

Resources:
Startup Therapy Podcast
https://www.startups.com/community/startup-therapy
Website
https://www.startups.com/begin
LinkedIn
https://www.linkedin.com/company/startups-co/

Join our Network of Top Founders
Wil Schroter
https://www.linkedin.com/in/wilschroter/
Ryan Rutan
https://www.linkedin.com/in/ryan-rutan/

What to listen for:
00:00 Introduction and Future Predictions
00:49 The Impact of AI on Business Models
02:06 AI's Rapid Advancement and Market Disruption
04:17 Challenges in Marketing and Content Creation
10:04 Hiring and Talent Management in the AI Era
15:18 Product Development and Market Relevance
17:04 Industries Vanishing Overnight
17:32 The Accelerating Pace of Change
18:20 Investment in the Age of AI
19:07 The Future of Startup Funding
22:31 The Shrinking Moat of AI
24:54 Compounding Anxiety in the Startup Ecosystem
33:37 Founders: Built for Chaos
35:53 Embracing the Problem Business


Building a company is far more chaotic and personal than any business school case study lets on. Startup Therapy from Startups.com digs into that reality, moving past polished success stories to focus on the raw, unvarnished journey. Hosts Wil Schroter and Ryan Rutan, who have each navigated these trenches themselves, lead conversations that feel more like essential conversations between founders than a standard interview show. They tackle the specific pressures that come with trying to transform an idea into something meaningful-the financial strain, the team dynamics, the personal sacrifices, and the frequent moments of doubt that rarely make the keynote speech. This podcast operates on a simple premise: the best guidance comes from those who have been there, not from abstract theory. Each episode is a candid session, dissecting the professional hurdles and the intense emotional toll that founders manage daily. You’ll hear direct talk about fundraising fails, partnership conflicts, burnout, and the small victories that keep everything moving forward. It’s a resource for anyone in the thick of building something, offering practical perspectives and a sense of shared experience when the path gets especially tough. The dialogue is straightforward and focused on actionable insight, providing a genuine look at the resilience required to change the world, one startup at a time.
Author: Language: English Episodes: 100

Startup Therapy
Podcast Episodes
Was Mortgaging My Life Worth it? [not-audio_url] [/not-audio_url]

Duration: 37:49
In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Will Schroter delve into the sacrifices that come with building startup companies. They explore the dangerous ambiguity of not having specific goals an…
What's my Startup Worth in an Acquisition? [not-audio_url] [/not-audio_url]

Duration: 40:35
In this episode of the Startup Therapy Podcast, Ryan Rutan and Startups.com founder Will Schroter discuss the unrealistic expectations that many startup founders have when it comes to selling their business. They detail…
Is my AMBITION my ENEMY? [not-audio_url] [/not-audio_url]

Duration: 32:05
In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroter discuss the often overlooked costs of ambition in the startup world. They explore how ambition, while necessary for building innovative compani…
Are Startups in a "Silent Recession"? [not-audio_url] [/not-audio_url]

Duration: 33:30
In this episode we discuss the current state of the startup ecosystem, which they describe as a 'silent recession.' Despite economic indicators suggesting otherwise, many startup founders are struggling with reduced capi…
Do Founders Deserve Their Profit? [not-audio_url] [/not-audio_url]

Duration: 30:33
In this episode of the Startup Therapy Podcast, Ryan Rutan and Will Schroeder navigate the complexities founders face regarding success and societal scrutiny. They delve into the common critiques founders encounter about…
The Utter STUPIDITY of "Risking it All" [not-audio_url] [/not-audio_url]

Duration: 21:31
In this episode we discuss the myth of the 'bet it all' startup mentality. They highlight the importance of downside risk planning and how successful risk management plays a crucial role in startup successSign up for the…
Why Most Founders Don't Get Rich [not-audio_url] [/not-audio_url]

Duration: 28:02
In this episode of the Startup Therapy Podcast, we discuss the common struggles of making money in the startup world. They explore the 'noble' but flawed narrative that founders shouldn't pay themselves, why aiming too b…
Investors will be Obsolete, The End of Venture Capital [not-audio_url] [/not-audio_url]

Duration: 47:10
In this episode, we discuss the potential obsolescence of venture capital due to advancements in AI technology. We explore how reduced startup costs and increased efficiency might reshape the future of funding in the sta…
Why is a Founder so HARD to replace? [not-audio_url] [/not-audio_url]

Duration: 38:16
The Irreplaceable Founder. Ryan Rutan and Will Schroter discuss the irreplaceable role of founders in startups. They explore why removing a founder often leads to failure, the unique value and vision founders bring, and…
We Can't Grow by Saying "No" [not-audio_url] [/not-audio_url]

Duration: 35:06
In this episode of the Startup Therapy Podcast, Ryan Rutan (CMO at Startups.com) and Wil Schroter (CEO at Startups.com) discuss the importance of saying yes to growth opportunities that startups have not previously tried…