Startups For the Rest of Us

Startups For the Rest of Us

Author: Rob Walling Language: English Episodes: 100
Rob Walling hosts Startups For the Rest of Us, a long-running conversation focused squarely on the realities of building a company without massive venture funding. This isn't about Silicon Valley fairy tales; it's a practical, ground-level view of entrepreneurship. Each episode delves into the specific journeys of founders who are starting, acquiring, or growing their SaaS businesses, emphasizing the path of bootstrapping. You'll hear the unvarnished details-the strategic decisions, the unexpected obstacles, and the hard-won victories that define the daily life of a founder. The discussions are built on real stories, offering tangible lessons from both struggle and success. For anyone who has ever felt that the typical startup narrative doesn't reflect their own resource-constrained reality, this podcast provides a necessary and relatable perspective. It’s a deep resource for actionable advice and genuine camaraderie, connecting you with the experiences of those navigating the same challenging terrain. Tune in for honest conversations that cut through the hype and focus on building sustainable businesses.
Episodes
Episode 773 | How to Find Your Early Customer Profile (ECP) [not-audio_url] [/not-audio_url]

Duration: 30:15
In this episode, Rob Walling and Maja Voje, author of Go to Market Strategist, dive into early customer profiles (ECPs) and why they matter more than ideal customer profiles (ICPs) early on. They explore practical, scrap…
Episode 772 | A Highly Effective Framework for SaaS Positioning [not-audio_url] [/not-audio_url]

Duration: 35:24
How do you position your SaaS for success? In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflow…
Episode 769 | Key Insights from MicroConf 2025 in New Orleans [not-audio_url] [/not-audio_url]

Duration: 30:53
Did you miss out on MicroConf US in New Orleans? In episode 769, Rob Walling welcomes Derrick Reimer back to share highlights from MicroConf New Orleans. They dive into the event's vibrant atmosphere, standout founder ta…
Episode 768 | Reacting to Controversial Startup Advice [not-audio_url] [/not-audio_url]

Duration: 29:36
Do you disagree with any of these controversial takes about bootstrapping? In episode 768, Rob Walling unpacks a series of semi-controversial beliefs about bootstrapping from ScrapingBee’s Pierre de Wulf. Rob evaluates e…
Episode 766 | Close.com's Amazing Run to $40M ARR (with Steli Efti) [not-audio_url] [/not-audio_url]

Duration: 37:13
How do you achieve both success and longevity in SaaS? In episode 766, Rob chats with Steli Efti about growing Close.com to over $40 million in ARR. Steli shares insights into the importance of maintaining strong co-foun…