Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Author: Rob Walling January 16, 2025 Duration: 26:08
Welcome to Season 4 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a few years as they share their struggles, victories, and failures. In the first episode of Season 4, Rob introduces us to Colleen Schnettler, the cofounder of Hammerstone. Colleen is a self-taught Rails developer, and this season will follow how Hammerstone eventually becomes Hello Query – an AI-powered chatbot that runs custom reporting on your data. Colleen is one of 27 startup founders from TinySeed’s Fall 2022 accelerator batch. Topics we cover:  (2:16) – TinySeed Tales Season 4 with Colleen Schnettler (3:57) – Custom reporting in Laravel and Rails (7:05) – Becoming an “atypical founder” (14:11) – Entrepreneurship as a military spouse (16:17) – Motivations for joining TinySeed (19:15) – A recent low point, and high point in the business (25:00) – Big plans and risky moves ahead Links from the Show:  TinySeed Applications open on February 10th Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Refine by Hammerstone Hello Query Software Social Podcast TinySeed Tales | Season 1 | Castos TinySeed Tales | Season 2 | Gather TinySeed Tales | Season 3 | Cloudforecast If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Rob Walling hosts Startups For the Rest of Us, a long-running conversation focused squarely on the realities of building a company without massive venture funding. This isn't about Silicon Valley fairy tales; it's a practical, ground-level view of entrepreneurship. Each episode delves into the specific journeys of founders who are starting, acquiring, or growing their SaaS businesses, emphasizing the path of bootstrapping. You'll hear the unvarnished details-the strategic decisions, the unexpected obstacles, and the hard-won victories that define the daily life of a founder. The discussions are built on real stories, offering tangible lessons from both struggle and success. For anyone who has ever felt that the typical startup narrative doesn't reflect their own resource-constrained reality, this podcast provides a necessary and relatable perspective. It’s a deep resource for actionable advice and genuine camaraderie, connecting you with the experiences of those navigating the same challenging terrain. Tune in for honest conversations that cut through the hype and focus on building sustainable businesses.
Author: Language: en-us Episodes: 100

Startups For the Rest of Us
Podcast Episodes
Episode 734 | The 20 Year Bootstrapper (With Ian Landsman) [not-audio_url] [/not-audio_url]

Duration: 35:03
In episode 734, Rob Walling interviews Ian Landsman, founder of HelpSpot, about his 20-year bootstrapper journey. They discuss Ian's transition from on-prem software to SaaS, the challenges and benefits of each, and the…
Episode 732 | Lessons Learned Bootstrapping to a $615M Exit [not-audio_url] [/not-audio_url]

Duration: 36:25
In episode 732, Rob Walling interviews Jeff, a mostly anonymous and retired founder, about his mostly bootstrapped business and subsequent exits. Jeff shares how he started the company in 2003 and how he persevered in th…

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