Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

Author: Rob Walling February 27, 2025 Duration: 20:34
In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points. Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first paying customer, despite some critical feedback on her product's UI. Topics we cover:  (1:50) – Early product excitement fizzles out (5:14) – When is it time to move on from an idea? (8:57) – Helping marketers build better reports (13:03) – Setting early pricing (14:02) – Determining how much to polish an MVP (17:36) – Predicting what’s ahead Links from the Show:  SaaS Institute TinySeed Colleen Schnettler (@leenyburger) | X Colleen Schnettler (@leenyburger.bsky.social) | Bluesky Hello Query If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

Rob Walling hosts Startups For the Rest of Us, a long-running conversation focused squarely on the realities of building a company without massive venture funding. This isn't about Silicon Valley fairy tales; it's a practical, ground-level view of entrepreneurship. Each episode delves into the specific journeys of founders who are starting, acquiring, or growing their SaaS businesses, emphasizing the path of bootstrapping. You'll hear the unvarnished details-the strategic decisions, the unexpected obstacles, and the hard-won victories that define the daily life of a founder. The discussions are built on real stories, offering tangible lessons from both struggle and success. For anyone who has ever felt that the typical startup narrative doesn't reflect their own resource-constrained reality, this podcast provides a necessary and relatable perspective. It’s a deep resource for actionable advice and genuine camaraderie, connecting you with the experiences of those navigating the same challenging terrain. Tune in for honest conversations that cut through the hype and focus on building sustainable businesses.
Author: Language: en-us Episodes: 100

Startups For the Rest of Us
Podcast Episodes
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting [not-audio_url] [/not-audio_url]

Duration: 15:47
In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she shares the latest developments in her startup journey. Colleen shares the insights gained from recent cu…
Episode 752 | The State of SEO in 2025 [not-audio_url] [/not-audio_url]

Duration: 36:23
In episode 752, Rob Walling interviews Lars Lofgren to discuss the current state of SEO. Lars shares insights on how SEO has drastically changed, especially with the rise of AI and the volatility brought on by Google’s e…
Episode 751 | TinySeed Tales s4e2: From Developer to Manager [not-audio_url] [/not-audio_url]

Duration: 30:34
In this episode of TinySeed Tales, Rob Walling catches up with Colleen Schnettler, co-founder of Hammerstone, about the progress her team has made since their initial check-in. Colleen describes the tough decision to foc…
Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev [not-audio_url] [/not-audio_url]

Duration: 26:08
Welcome to Season 4 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a few years as they share their struggles, victories, and failures. In the first episode of Season 4, Rob introduces us t…