Juan Noguera: Generative AI in Industrial Design

Juan Noguera: Generative AI in Industrial Design

Author: Helen and Dave Edwards March 26, 2023 Duration: 39:26
Stay Human, from the Artificiality Institute
Technology

We’ve heard a lot about how generative AI may negatively impact careers in design. But we wonder how might generative AI have a positive impact on designers? How might generative AI be used as a tool that helps designers rather than as a replacement for designers? How might we use generative AI in design education? How do design educators and their students feel about generative AI? How else might generative AI help designers in ways that we haven’t uncovered yet?

To answer these questions, we talked with Juan Noguera about his individual design work, his teaching at the Rochester Institute of Technology, and about his recent article in The Conversation entitled DALL-E 2 and Midjourney can be a boon for industrial designers. Juan proposes that AI image generation programs can be a fantastic way to improve the design process. Juan’s story about using generative AI working with bronze artisans in Guatemala is particularly compelling.

Juan Noguera is an Assistant Professor of Industrial Design at the Rochester Institute of Technology. A Guatemalan, he was raised in a colorful and vivid culture. He quickly developed an interest in how things were made, tearing everything he owned apart, and putting it back together, often with a few leftover pieces.

We enjoyed talking with Juan about his teaching, about his student’s projects, and about ideas he has for how AI might be able to help designers more in the future.

Learn more about Juan Noguera.

Read Juan Noguera’s article in The Conversation.

Learn more about Juan Noguera’s work on AI in Design.

About Artficiality from Helen & Dave Edwards:

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Hosted by Helen and Dave Edwards, Stay Human, from the Artificiality Institute is a conversation that lives in the messy, human space between our tools and our selves. Each episode digs into the subtle ways artificial intelligence is reshaping our daily decisions, our creative impulses, and even our sense of identity. This isn't a technical manual or a series of futuristic predictions; it's a grounded exploration of how we maintain our agency in a world increasingly mediated by algorithms. The podcast operates from a core belief: that our engagement with AI should be about more than just safety or efficiency-it needs to be meaningful and worthwhile. You'll hear discussions rooted in story-based research, where complex ideas about cognition and ethics are unpacked through relatable narratives and real-world examples. The goal is to provide a framework for thoughtful choice, helping each of us consciously design the relationship we want with the machines in our lives. Tuning in offers a chance to step back from the hype and consider how we can actively remain the authors of our own minds, preserving what makes us uniquely human even as the technology evolves. It's an essential listen for anyone curious about the personal and philosophical dimensions of our digital age.
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