Stop Letting Your Business Own You: The Role Alignment Secret Behind an $18M Exit
Guest: Brandon Lee, Business Alignment Coach and Founder of Build By Design Host: Julie Riga Podcast: Stay On Course Podcast
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Overview
What if the real reason your business is not growing is not your strategy or your sales pitch? What if it is you, operating in the wrong role? In this episode of the Stay On Course Podcast, host Julie Riga sits down with entrepreneur Brandon Lee, who built a company to 18 million dollars and sold it to private equity. His secret was not hustle. It was one coaching question that changed how he showed up as a leader. Brandon now helps business owners stop letting their companies run them and start designing roles that fuel energy, ignite teams, and position them for profitable exits through his Build By Design system.
Stop Letting Your Business Own You: The Role Alignment Secret Behind an $18M Exit
About the Guest
Brandon Lee is a multi-exit entrepreneur and business alignment coach. He has sold three companies and shut down two. His defining success was scaling a company to 18 million dollars and exiting through private equity. He is the creator of Build By Design, a three-phase system centered on leadership, role alignment, and culture.
Fun Fact: Brandon loves Mexican food. His go-to is a carne asada street taco with cilantro, onions, and fresh salsa. Every day is taco day.
Key Topics Discussed
The Question That Started Everything
Brandon built his first company to 2 million dollars. On the outside, success. On the inside, exhaustion. A coach in his second company asked him one question: "Do you want to own the company, or do you want to let the company own you?" That question gave him words for what he had been carrying for years and became the foundation of everything he now teaches.
The Energy Ratio Framework
Write down everything you actually do in your business. Divide those tasks into two columns: Energy Gainers, the work that excites you, and Energy Drainers, the work you dread. Most burned-out owners discover 60 to 70 percent of their work is in the drain column. Brandon calls this a ratio problem, not a role problem.
The Gap and the Map
The Gap identifies what needs to leave the owner's plate. The Map is a phased plan to delegate or outsource those tasks while respecting cash flow. The goal is a clear vision executed with intention.
The Three Pillars of Build By Design
- Alignment with Natural Wiring: Design your role around your strengths using tools like Myers-Briggs
- Leadership and Team Design: Help your team write the job descriptions they actually want and build around those
- Culture and Sustainable Growth: Create shared language, reduce conflict, and build a business that runs without you as the bottleneck
Key Quotes
"Do you want to own the company, or do you want to let the company own you?"
"You do not have a role problem. You have a ratio problem in your work."
"People first is not soft. It is the best business strategy you can make for growth."
"Work should be fun. If we find alignment, it should be fun."
Key Takeaways
- Fix the role before optimizing the business model
- Your calendar is your real job description, not your title
- Role misalignment costs 7 to 15 percent of annual revenue per McKinsey
- A business that runs without you as the bottleneck is more valuable and sellable
- Leading from a full place transforms your team, your family, and your results
Free Resource
Brandon offers a free 15-minute assessment at brandonlee.me to help owners calculate their energy ratio. Most people experience immediate clarity upon completing it.
Connect to Brandon Lee
Website: brandonlee.me
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