5 Important Steps To Take Before Creating a Trending Content Strategy

5 Important Steps To Take Before Creating a Trending Content Strategy

Author: Dorien Morin-van Dam July 17, 2025 Duration: 33:33

Trends and Strategy for Social Media Success in 2025

Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.

00:00 Introduction to Strategy Talks

01:18 Meet Miruna from Social Insider

02:39 Miruna's Content Consumption Habits

05:18 Creating Relatable Content

08:20 The Importance of Metrics

09:33 Trend Jumping vs. Trend Setting

13:31 Data-Driven Insights

23:06 Engagement and Posting Strategies

28:54 Final Thoughts and Farewell

★★★★★

Miruna is the social media manager at Socialinsider.io, where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

A Glitch in the Metrics Newsletter by Socialinsider

Connect with Miruna on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
How To Build Strong Business Relationships, One Handshake at a Time [not-audio_url] [/not-audio_url]

Duration: 32:29
Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a stra…
How To Use AI Agents and Make Your Marketing Agency More Efficient [not-audio_url] [/not-audio_url]

Duration: 33:11
AI agents are already reshaping how businesses think, operate, and grow. In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Ken…
3 Secret AI Sales Strategies You Can Use To Crush Your Competition [not-audio_url] [/not-audio_url]

Duration: 37:29
What does a retired Top Gun pilot know about boosting B2B sales with AI? Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google review…
How to Scale and Grow Using AI-Powered Localization Strategies [not-audio_url] [/not-audio_url]

Duration: 31:31
What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-pow…
How to Write Better and More Authentic With AI for Content Success [not-audio_url] [/not-audio_url]

Duration: 32:48
Imagine publishing 4 million words, generating millions in sales, and helping over 160 businesses grow, all through the power of words. Now imagine doing it in an AI-powered world. That’s where we’re headed. On this week…