“Why didn’t that reporter write about us?”
If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside.
Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve.
★★★★★
Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence.
Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good.
So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont.
Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In addition, she is beginning a new executive training cohort, with a major utility in New England, in December.
Julie loves living the Vermont life, back in her hometown of St. Johnsbury, in her multi-generational home with her 10-year-old son, 81-year-old Mom, and their dog Gumbo!
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Julie on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
