Smart marketers know that collaboration expands your vision, grows your mindset, fills you with ideas and motivates you to do your best!
Imagine taking the power of 30+ marketers and putting all that knowledge into ONE book! That is what 'The Most Amazing Marketing Book Ever' is. Next, imagine taking all this knowledge and putting it into marketing this book! 😏
In this episode, Dorien talks with two of the co-authors, Fiona Lucas and Frank Prendergast on how this project came to be and the lessons learned from collaborating on writing and promoting this book.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Fiona (Fi) Lucas is a dynamic and highly ethical Social Media and Online Community Strategist, consultant, speaker, and author at iRespectOnline. With a strong corporate business background, she has a deep interest in emerging technology such as Artificial Intelligence (AI) and the ethics around them.
She strongly believes in the strength of the community to increase customer loyalty, brand advocacy, increased customer retention, and more.
Fiona assists businesses in building strong reputations by helping business owners make sense of social media, humanize their brands, and minimize risks. She uses tailored reputation management strategies that focus on creating effective social media plans, building community, identifying and mitigating potential reputation risks & handling negative reviews and feedback. By implementing the 4Rs framework, businesses can improve their online presence, increase customer loyalty, and drive revenue growth.
She is a contributing author to the newly released Most Amazing Marketing Book Ever with Mark Schaefer and Friends where she wrote the chapter on building community; and the author of Futureproof Your Kids.
Frank Prendergast is one half of the husband-and-wife team Frank and Marci. They are award-winning digital marketers who help businesses rise above the blah through brand strategy, content marketing, and conversion copywriting. They grow their clients’ reach and visibility by taking them through a customized process to define their brand, align their online presence, shine through their content, and amplify their message. They have a human-first, empathetic approach that’s coupled with a strategic mindset, ensuring every campaign resonates and delivers results.
