How To Dig for and Find the Social Data Needed to Make Strategic Decisions

How To Dig for and Find the Social Data Needed to Make Strategic Decisions

Author: Dorien Morin-van Dam December 31, 2024 Duration: 30:45

Are you using social data only for reporting? Are you scratching your head right now and thinking, “What else can I use it for?”

Today’s guest will share how to make strategic decisions based on what you see in your data!

★★★★★

Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

★★★★★

Steph Hermanson has been a marketer for nearly 15 years, covering the broad span of B2B, B2C, and E-commerce around the globe. As an award-winning marketer, she's been a sought-after speaker for both in-person and virtual events and has been able to support companies from Fortune 100 to small local businesses. Currently, she serves as a Manager of Professional Services at Sprout Social, where she manages a team of social media consultants who provide guidance, training, set-up, and strategy on social media and Sprout solutions for enterprise-level customers. Steph also volunteers with non-profit veteran organizations like St. Louis Blues Warrior Hockey, serving as their Director of Marketing.

Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:



Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
How To Build Strong Business Relationships, One Handshake at a Time [not-audio_url] [/not-audio_url]

Duration: 32:29
Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a stra…
How To Use AI Agents and Make Your Marketing Agency More Efficient [not-audio_url] [/not-audio_url]

Duration: 33:11
AI agents are already reshaping how businesses think, operate, and grow. In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Ken…
5 Important Steps To Take Before Creating a Trending Content Strategy [not-audio_url] [/not-audio_url]

Duration: 33:33
Trends and Strategy for Social Media Success in 2025Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance…
3 Secret AI Sales Strategies You Can Use To Crush Your Competition [not-audio_url] [/not-audio_url]

Duration: 37:29
What does a retired Top Gun pilot know about boosting B2B sales with AI? Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google review…
How to Scale and Grow Using AI-Powered Localization Strategies [not-audio_url] [/not-audio_url]

Duration: 31:31
What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-pow…