How To Effectively Use AI and Automation for System Building

How To Effectively Use AI and Automation for System Building

Author: Dorien Morin-van Dam November 21, 2023 Duration: 33:10

What do you get when an engineer enters the marketing industry? Systems and automation. This week's guest Diego Amaarali brings his advice and tips on systems and automation and yes, we'll talk about AI as well!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Diego is a driven, free-spirited individual who has a great affinity and passion for technology and design. He obtained his undergraduate degree in Electrical Engineering at the Anton de Kom University of Suriname and has a postgraduate degree in Business from Massey University in New Zealand. This insatiable appetite for knowledge pushes his personal development and professionalism within his areas of expertise. Sharp criticism, accompanied by his witty helpfulness, encourages those within his sphere of influence to grow with him.

This is evident in his deep familiarity with trending issues such as cryptocurrency and climate change. He has not only curated early discussions and consultations in these fields but also participated in the Hack4Climate hackathon in 2017 and together with his teammates, presented at the UN COP23 conference as a top 5 finalist. He continues to assist in organizations such as Junior Chamber International (JCI), being a core member of The Green Ambassador’s project, and behind the scenes in Suriname-based hackathons and conferences. In 2022, he became an alumni of the Young Leaders of the Americas Initiative (YLAI).

As a Creative Explorer with over 10 years of experience in design, highly engaging photography, and visual storytelling, he is extremely passionate about capturing the human element. In 2020, audio caught his attention and birthed the Confoes Podcast, a personal media project, covering entrepreneurship, creativity, personal finance, and self-development. As an On Deck Fellowship alumni, he engages a wide range of guests and feeds a community of self-motivated creatives to reach their highest potential.

Diego is happy to call Suriname home where, more than likely, he can be found brewing a cup of Japanese Sencha.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
The Importance of Taking Creative Risks to Scale your Business [not-audio_url] [/not-audio_url]

Duration: 32:04
Taking risks in marketing is inherently scary (and risky), and we don't always get buy-in from stakeholders to be creative. Then how do we move forward to scale if we are stuck in a box of what we are perceived to be doi…
Taking These Four Steps Might Get You to $100K Revenue Too! [not-audio_url] [/not-audio_url]

Duration: 26:34
Hey, entrepreneur, business owner, marketer, have you made your first six-figure year yet? If you have, how did it make you feel? If not, what's keeping you from doing that? In today's episode of strategy talk, we talk w…
The Latest Local Marketing Strategies for your Small Business [not-audio_url] [/not-audio_url]

Duration: 37:56
What's the difference between marketing and local marketing? Plenty! Are you a business owner with a local audience? Are you a marketer promoting local businesses online? If so, this episode of Strategy Talks is for you!…
How To Uplevel Your Reputation Management with Google Reviews [not-audio_url] [/not-audio_url]

Duration: 29:39
How many Google Reviews do you have? Go ahead, go check! (as most people don't know this number.) I am back with Strategy Talks after a short summer break, and we will dive straight into reputation management! Preventing…
How to Go From Marketing Strategy to Full Implementation Mode [not-audio_url] [/not-audio_url]

Duration: 31:59
What does it take to 'develop a strategy'? Who should be doing this for your company? Who sets the goals and the budget and decides on resources? In this episode of Strategy Talks, Dorien and Phyllis discuss everything..…
Why Having an Opinionated Brand Is a Smart Marketing Strategy [not-audio_url] [/not-audio_url]

Duration: 30:18
When you hear 'opinionated brand' what does it trigger for you? In this week's episode Dorien talks with fellow Dutchie Maya about building a brand that has something to say to the world! If you are as curious as Dorien…
AI Video Tools [not-audio_url] [/not-audio_url]

Duration: 28:55
Are you a marketer or business owner a bit overwhelmed with your (many) choices in AI video tools? In this week's episode of Strategy Talks, we’ll get to the heart of How to use AI video tools to streamline and simplify…
How To Scaling Your Business Using Virtual Events as Lead Gen [not-audio_url] [/not-audio_url]

Duration: 31:25
Building a thriving team, even virtually, can feel impossible if you're unsure of your leadership style. This week's guest will show you how to tap into your unique leadership strengths and create a more engaging and pro…