How To Implement B2B Go-To-Market Strategies in 2025

How To Implement B2B Go-To-Market Strategies in 2025

Author: Dorien Morin-van Dam May 1, 2025 Duration: 28:32

 Are you a B2B marketer or do you own a B2B brand? You're in for a treat. Today we're talking to an expert on going to market strategies. We're gonna talk about positioning and mistakes that are made.

Want to learn to avoid the most common mistakes? Tune in.

★★★★★

Katie Hollar is a growth-focused B2B marketing leader with 15+ years of experience helping SaaS and professional services firms stand out in competitive markets. With a track record of scaling marketing teams, refining positioning, and building high-converting GTM strategies, Katie has worked with thousands of B2B businesses to cut through the noise and drive real growth. She specializes in demand generation, strategic messaging, and product marketing—always keeping an eye on the latest trends reshaping the industry.

★★★★★

Strategic Thinkers. 

Expert Insights. 

Strategy Talks.

Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

Resources:

Dorien on LinkedIn

Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
How To Build Strong Business Relationships, One Handshake at a Time [not-audio_url] [/not-audio_url]

Duration: 32:29
Authentic relationships can be your greatest business asset. In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a stra…
How To Use AI Agents and Make Your Marketing Agency More Efficient [not-audio_url] [/not-audio_url]

Duration: 33:11
AI agents are already reshaping how businesses think, operate, and grow. In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Ken…
5 Important Steps To Take Before Creating a Trending Content Strategy [not-audio_url] [/not-audio_url]

Duration: 33:33
Trends and Strategy for Social Media Success in 2025Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance…
3 Secret AI Sales Strategies You Can Use To Crush Your Competition [not-audio_url] [/not-audio_url]

Duration: 37:29
What does a retired Top Gun pilot know about boosting B2B sales with AI? Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google review…
How to Scale and Grow Using AI-Powered Localization Strategies [not-audio_url] [/not-audio_url]

Duration: 31:31
What if AI could help your business go global overnight without losing the human touch that makes your brand unique? This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-pow…