How To use Differentiators to Build a Consumer Brand Strategy That Rocks!

How To use Differentiators to Build a Consumer Brand Strategy That Rocks!

Author: Dorien Morin-van Dam June 5, 2025 Duration: 32:38

The secret to standing out in a crowded market isn't just what you sell, but what you dare to disagree with! A powerful statement by this week's guest.

This week on Strategy Talks, we’re tearing apart tired branding playbooks with Alex M. H. Smith, founder of Basic Arts and author of No Bullsh*t Strategy, who’s helped CEOs turn hidden differentiators into unbeatable advantages. 

Get ready for the counterintuitive tactics that make brands impossible to ignore—starting with why most ‘strategy’ is just noise in disguise.

★★★★★

Alex M H Smith is a strategist, writer, and trusted advisor to CEOs and founders. As the founder of Basic Arts, established in 2016, Alex helps businesses build truly differentiated brands that deliver real value. His mission is to elevate strategic thinking among founders—demystifying a discipline that's often misunderstood or ignored. Connect with him on LinkedIn.

★★★★★

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Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!

★★★★★ 

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Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
How to Sell with Humor and Choose to Make Everyone Feel Good! [not-audio_url] [/not-audio_url]

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If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be…
2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit [not-audio_url] [/not-audio_url]

Duration: 29:26
Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freem…
How to Take Your Corporate Videos from Boring to Bold and Get Noticed [not-audio_url] [/not-audio_url]

Duration: 30:58
Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull sc…
Smart PR Strategies To Deploy Today To Start Ranking in AI Search [not-audio_url] [/not-audio_url]

Duration: 33:54
I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight. In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority…