Small Business PR: You're More Newsworthy Than You Think

Small Business PR: You're More Newsworthy Than You Think

Author: Dorien Morin-van Dam June 18, 2026 Duration: 31:25

You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story.

In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% of press releases never generate a single piece of earned media, what the 3% that do have in common, and how small businesses can use tools like industry surveys, customer story arcs, and strategic press releases to build real credibility and visibility, without spending a fortune.

You'll walk away with concrete ideas you can actually use, and a whole new perspective on how newsworthy your small business already is.

→ Join the NEW Strategy Talks community

Mickie Kennedy founded eReleases 28 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 50

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
How to Sell with Humor and Choose to Make Everyone Feel Good! [not-audio_url] [/not-audio_url]

Duration: 31:48
If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be…
2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit [not-audio_url] [/not-audio_url]

Duration: 29:26
Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freem…
How to Take Your Corporate Videos from Boring to Bold and Get Noticed [not-audio_url] [/not-audio_url]

Duration: 30:58
Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull sc…