The Right Steps To Build Your Marketing Strategy Today

The Right Steps To Build Your Marketing Strategy Today

Author: Dorien Morin-van Dam September 26, 2023 Duration: 31:21

No more wishing, winging it, or hoping and praying...

This week's Strategy Talks guest will give us a framework for building our own marketing strategy!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Melanie Boylan is a Social Media Advocate and Mentor who has branched out into various forms of communication since she founded STOMP Social Media Training Ltd in 2013. In her role as Tech and Event Journalist (blog and podcast) with Irish Tech News, she has niched in Space, Science, STEM, Sustainability, Startups, and Social Media. You'll find Melanie's written and podcast content on StartUp Mindset, Whatswhat.ie, Women's Inspire Network, and many other publications. In 2020 Melanie and her good friend Esther Ocampo started The Monday Morning Marketing Podcast.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
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