Turn Podcast Listeners Into a Loyal Community

Turn Podcast Listeners Into a Loyal Community

Author: Dorien Morin-van Dam June 4, 2026 Duration: 35:19

You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And it's something you can build deliberately, from day one.

Jen Cole knows exactly how. A social media strategist with over a decade of experience building loyal fanbases for brands, she co-launched So THIS Happened less than a year ago — and already has listeners texting her when an episode is late, sponsors emerging from her inner circle, and a community called the Sip Squad showing up in the wild to tell her they love the show.

In this episode, Jen breaks down the real difference between an audience and a community, why engagement metrics matter more than follower counts, and the one thing she did a full month before her first episode even aired. She also shares how she named her community, why having a co-host might be the smartest growth strategy you're not thinking about, and the two-and-a-half-minute video move that can start building your community this week.

Whether you're podcast-curious, a few episodes in, or years into a show that still feels quiet, this one's for you.

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Jen Cole believes marketing works best when it feels like something — not just something that performs. A social media strategist with over a decade of experience, she's the Social Media Manager for Archer Hotel Collection, co-host of Making a Marketer and So THIS Happened, and the writer behind the Jenfluenced newsletter. Her work lives at the intersection of brand storytelling, community strategy, and AI in marketing — and she has a particular gift for making all three feel accessible. Based in Wichita, Kansas, Jen is the kind of marketer who thinks like a host: always considering the experience on the other end.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 50

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
How to Sell with Humor and Choose to Make Everyone Feel Good! [not-audio_url] [/not-audio_url]

Duration: 31:48
If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be…
2025 Pinterest Strategy: How Small Businesses Turn Pins into Profit [not-audio_url] [/not-audio_url]

Duration: 29:26
Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freem…
How to Take Your Corporate Videos from Boring to Bold and Get Noticed [not-audio_url] [/not-audio_url]

Duration: 30:58
Dare I say it? Corporate video is finally having its moment. Yet… most brands are still playing it painfully safe. In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull sc…