What a Fractional CMO Wants from Content Decisions

What a Fractional CMO Wants from Content Decisions

Author: Dorien Morin-van Dam May 28, 2026 Duration: 33:27

You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you?

Most content creators never find out what happens on the other side of that handoff.

This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art, and now she's the one in the room deciding what gets approved, what gets sent back, and what gets shelved entirely, as a fractional CMO for clients across three continents.

This week on Strategy Talks, we're getting into what a CMO is actually thinking when your content lands on their desk, and what you can do about it.

→ Join the NEW Strategy Talks community here.

Anna Geffert studied fine art, graduating just weeks before COVID hit. She made the switch to marketing after working in a museum, and has spent the last two years freelancing, evolving from marketing strategist to fractional CMO with clients on three continents.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
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