What Big Brands Know About Social That Small Businesses Don't

What Big Brands Know About Social That Small Businesses Don't

Author: Dorien Morin-van Dam May 21, 2026 Duration: 33:38

You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up.

The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think.

In this episode of Strategy Talks, host Dorien Morin-van Dam sits down with someone who has built that strategy from the inside, at P&G, Mercedes-Benz, Robinhood, and Western Digital. She's here to pull back the curtain and show you exactly how it's done.

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Melissa Dawson is a strategic, brand-first social pro with 15 years under her belt. She currently works in corporate B2B data storage at WD (fka Western Digital). Melissa has experience across the spectrum in social — B2B and B2C, hardware, software, fintech, transportation, CPG, and much more. Brands she's worked with include Western Digital, Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMware, Celebrity Cruises, Orangetheory, and When We All Vote.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 50

Strategy Talks: Content Strategy for Small Teams
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