What Leaders Get Wrong About Content Strategy (And How to Fix It)

What Leaders Get Wrong About Content Strategy (And How to Fix It)

Author: Dorien Morin-van Dam January 15, 2026 Duration: 36:42

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!

It's you; you might be the problem.

Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.

We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.

Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.

Perfect for founders, team leads, marketers, and consultants building systems that scale.

Resources:

Dorien on LinkedIn

Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg

Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo


Dorien Morin-van Dam knows what it's like to build a content engine without a massive budget or staff. In Strategy Talks: Content Strategy for Small Teams, she brings that practical, hands-on perspective to every conversation. This isn't about abstract theory; it's a direct line to operators who are in the trenches, sharing the specific, repeatable plays they use to turn thoughtful content into genuine business pipeline. Designed for founders, small teams, agencies, and solo consultants, each half-hour episode is tightly focused. You'll find discussions rooted in one of three critical areas: the fundamentals of content strategy and planning, the nuts and bolts of distribution and SEO, or the practical application of AI for content operations. The goal is always clarity-first, by defining a common problem many face, and then by unpacking a tangible solution. Listening to this podcast feels like having a seasoned strategist in your corner, cutting through the noise to deliver actionable insights you can apply almost immediately. If you're responsible for content but short on resources, these conversations provide the structured thinking and tactical advice to make your efforts more effective and less chaotic.
Author: Language: English Episodes: 100

Strategy Talks: Content Strategy for Small Teams
Podcast Episodes
The Latest LinkedIn Updates: What's Hot Right Now! [not-audio_url] [/not-audio_url]

Duration: 32:35
This week's Strategy Talks guest Mary Fain Brandt is sharing what's HOT on LinkedIn right now. If you are a business owner and looking to grow your LinkedIn Page or grow the audience on your personal profile, this one's…
Three Smart Book Marketing Tactics for DIY Publishing Authors [not-audio_url] [/not-audio_url]

Duration: 30:55
Have you always wanted to write a book? No, this episode is not about writing a book, it's about marketing it! FACT: Marketing a book doesn't start when you've finished writing it, but before you even start! This week's…
How To Effectively Use AI and Automation for System Building [not-audio_url] [/not-audio_url]

Duration: 33:10
What do you get when an engineer enters the marketing industry? Systems and automation. This week's guest Diego Amaarali brings his advice and tips on systems and automation and yes, we'll talk about AI as well! Welcome…
The Most Useful Voice Tips for Livestreamers from a Radio Personality [not-audio_url] [/not-audio_url]

Duration: 31:42
Is video more important than sound? This week's guest is Rose Caiazzo. Rose was professionally trained in acting & voice and focused her studies on Communications [Television and Radio]. She's here to share voice tips fo…
How To Create Better Content Through Community Collaboration [not-audio_url] [/not-audio_url]

Duration: 33:21
Smart marketers know that collaboration expands your vision, grows your mindset, fills you with ideas and motivates you to do your best!Imagine taking the power of 30+ marketers and putting all that knowledge into ONE bo…
The Right Steps To Build Your Marketing Strategy Today [not-audio_url] [/not-audio_url]

Duration: 31:21
No more wishing, winging it, or hoping and praying... This week's Strategy Talks guest will give us a framework for building our own marketing strategy! Welcome to Strategy Talks, where we're all about helping you take y…
Become a Better Podcaster With These Interview Tips [not-audio_url] [/not-audio_url]

Duration: 30:31
What worries you more about podcasting: the technical aspect or the content?In this episode of #StrategyTalks Dorien hosts Victoria Bennion, who is a podcast expert who helps her clients harness the power of podcasting.…
The Desperate Need for More Diversity in The Tech World [not-audio_url] [/not-audio_url]

Duration: 32:20
Did you know that only 26.7% of people working in tech-related jobs are... female? In this week's episode of Strategy Talks, we meet Dirkjan Hupkes, podcast host of the Women Disrupting Tech podcast. Curious about a care…

«1...678910