EP 286 From Solo Mom to CEO: Sasha Eburne’s Journey of Business Success and Empowerment

Welcome to a vibrant and inspiring episode of the Stuck In My Mind Podcast with your host, Wize El Jefe, as he welcomes powerhouse entrepreneur, coach, and podcast host Sasha Eburne to the show. This compelling conversation is a must-listen for anyone navigating career transitions, overcoming self-doubt, or seeking the courage to step fully into their potential—especially women with ambitions of entrepreneurship and leadership. The episode kicks off with Wize El Jefe introducing Sasha Eburne as a living example of stepping into your power: after the devastation of losing her hospitality career during the COVID pandemic, Sasha Eburne pivoted to launch her own venture as a solo mom. Within just 24 hours, she secured her first client, and, driven by relentless resourcefulness, she was fully booked with clients within three weeks. Her journey didn't stop there—she skyrocketed her business to a national level, leading a team of 15 and building a company that supported her life as a devoted mother. Listeners are given an authentic look at Sasha Eburne’s life before entrepreneurship—a 25-year journey in hospitality management, working in hotels across Australia, the Middle East, and Vanuatu. Everything changed in 2020 when the pandemic hit, forcing her to reevaluate her career path. After a stint in real estate left her unfulfilled, a conversation with a friend introduced her to the virtual assistant industry—a critical turning point that sparked her entrepreneurial leap. In a candid discussion, Sasha Eburne dismantles myths around "breaking the rules" or pursuing a nontraditional career. Instead, her story is about listening to intuition and seizing opportunity with no roadmap but total commitment. She discusses overcoming fears of judgment, financial instability, and the naysayers who projected their limiting beliefs onto her. Sasha Eburne emphasizes how support systems—a network of people who “see what you see”—are crucial for entrepreneurial resilience. Both Wize El Jefe and Sasha Eburne resonate on the impact of overcoming self-doubt, sharing personal anecdotes of pushing past internal voices saying, “Who do you think you are?” A highlight of this episode is the emphasis on action over waiting for external validation. Sasha Eburne “left no stone unturned,” leveraging every network and social platform to announce her new business and connect with clients. Her boldness proved contagious, leading to rapid business growth and continuous opportunities for expansion. The conversation evolves into the power of mindset: the dangers of taking on other people’s limiting beliefs and the necessity of aligning with one’s own vision. Sasha Eburne reflects on how many women (and entrepreneurs in general) struggle with feelings of "asking for too much" or fall into the trap of “hustle equals worth.” She explains that true transformation and momentum stem from clarity, not chaos—a philosophy that underpins her approach to coaching women to scale businesses without sacrificing wellness or personal freedom. Another fascinating thread in this episode is Sasha Eburne’s embrace of personal growth tools, including breathwork, sound healing, and neuro-linguistic programming. She shares how these practices have not only improved her own well-being but have become essential resources that she teaches to clients worldwide. Sasha Eburne describes the evolution of her coaching business—now supporting both women and men globally, running retreats, and certifying others in healing practices. It's an inspiring lesson in weaving together business, spirituality, and global community. For listeners interested in practical wisdom, Sasha Eburne lays out the essential strategies that led to her success: the importance of investing in coaches/mentors, hiring and trusting teams, leveraging automation and AI, and not shying away from outsourcing what you’re not an expert in. She and Wize El Jefe discuss how AI has been a powerful tool for scaling, reducin