A Shop Model That Provides Financial Advocacy For Our Customers With Rob Choisser

A Shop Model That Provides Financial Advocacy For Our Customers With Rob Choisser

Author: SLCAutoPodcast March 8, 2023 Duration: 59:43

Customer Advocacy. It’s a big part of what we as automotive professionals. Technicians advocate with complete and accurate inspections, and our Advisors help customers understand what is needed on their cars. What would happen if we took this concept to the next level? That’s exactly what guest Rob Choisser of Choisser Automotive Services did. He found himself furious at the fact that so many people make poor financial decisions about their cars from a lack of financial education, the lies told to us by society, and misconceptions about the nature of the car itself. So, Rob built his entire shop model around helping his customers gain freedom from this trap. The result is a thriving, profitable shop, with raving multi-generational customers who are actually financially better off because of his process. This concept is a game-changer for our shops, our customers, and the industry.

Thanks to our sponsors, Leads Near Me and Shop Fix Academy. They serve our industry and help make this show possible. Learn more about them below.

Leads Near Me is a full-service online digital presence provider for automotive repair shops. Let Leads Near Me effortlessly increase your car count by reaching them at 888-953-2379 or by visiting them online at LeadsNearMe.com

Shop Fix Acadamy’s sole purpose is to stop the average small business from destroying the average family. Call 615-645-3683 to speak to someone on our leadership team about seeing if Shop Fix Acadamy is a good fit for your shop. Learn more at ShopFixAcademy.com  


Behind every thriving auto shop, dealership, or industry supplier, there's a story of how it got there. Success Leaves Clues: An Automotive Industry Podcast digs into those stories, moving past the myth of the solitary genius to explore how real growth happens through shared knowledge. Each conversation pulls back the curtain on the day-to-day realities and pivotal decisions that shape careers and businesses. You’ll hear from shop owners navigating expansion, technicians mastering their craft, service advisors building client trust, and the investors and vendors whose support keeps the entire ecosystem running. The dialogue gets into the specifics-the operational tweaks, the leadership challenges, the customer service philosophies-that actually move the needle. This isn't about abstract theory; it's a practical look at the automotive trade, built on the premise that the most valuable insights often come from someone who has already walked the path you're on. Tune in for honest, detailed conversations that feel more like a mentorship session than a broadcast, all focused on the tangible clues that lead to lasting results in this demanding field.
Author: Language: English Episodes: 100

Success Leaves Clues: An Automotive Industry Podcast
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