S7 Ep. 131 HOW AIRSHIP CRM MAKES B2B MARKETING FUN WITH DAN BROOKMAN, CEO, AND SAM BROWN, CCO, OF AIRSHIP AND TOGGLE

S7 Ep. 131 HOW AIRSHIP CRM MAKES B2B MARKETING FUN WITH DAN BROOKMAN, CEO, AND SAM BROWN, CCO, OF AIRSHIP AND TOGGLE

Author: Mark McCulloch February 28, 2024 Duration: 1:29:04
In this podcast episode, Dan Brookman, CEO, and Sam Brown, CCO, of Airship and Toggle, discuss their journey in the hospitality industry and the evolution of their companies. They emphasise the importance of effective B2B marketing and how they approach it as a way to bring life and excitement to events and spur the industry forward. They also highlight the need for marketers to fully utilise CRM platforms like Airship to personalise and automate their marketing campaigns, driving customer behaviour and generating better ROI. They discuss the upcoming developments in their platforms, including the migration to Amazon AWS and the integration of AI, which will enhance the speed and capabilities of their systems.

Mark McCulloch hosts Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC, a series that goes deep into the unique challenges and vibrant creativity found where food, drink, and business meet. Each conversation pulls back the curtain, featuring founders, innovators, and brand experts who are actually shaping the industry. You’ll hear real stories about building a memorable restaurant brand, launching a product, navigating marketing in a digital age, and creating customer experiences that people genuinely crave. The discussions are grounded in practical wisdom, avoiding vague theory in favor of actionable ideas that can be applied directly. This podcast thrives on the energy and passion inherent to hospitality, exploring how artistry and entrepreneurship must work hand-in-hand to succeed. Sponsored by NFS Hospitality, these episodes are designed to deliver valuable insights freely, aiming to give listeners the kind of knowledge that can help their own ventures grow and resonate. It’s a direct line to the minds of people who have been in the trenches, offering a mix of strategic advice and inspirational stories that collectively aim to amplify your thinking. Tune in for honest talks that cover the full spectrum from kitchen operations to global brand campaigns, all with the goal of helping your business find its powerful, distinct voice in a crowded and competitive world.
Author: Language: English Episodes: 100

Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC
Podcast Episodes
EP. 163 GEORGE RICE: GOURMET SNACKING WITH FOUNDER OF SERIOUS PIG [not-audio_url] [/not-audio_url]

Duration: 1:17:34
In this episode, Mark McC sits down with George Rice, founder of Serious Pig, at Waterloo BrewDog. They explore Serious Pig’s journey from pub snacks to a prominent brand featured in major retailers and airlines.
EP. 162: RICHARD HARPHAM, CEO BOOM BATTLE BARS AND ESCAPE HUNT [not-audio_url] [/not-audio_url]

Duration: 1:15:45
In this episode, Mark McSweeney sits down with Richard Harpham, CEO of Boom Battle Bars and Escape Hunt. They chat about Richard's career trajectory and his current ventures, Boom Battle Bars and Escape Hunt.
EP. 160: SHAMIL THAKRAR, DISHOOM [not-audio_url] [/not-audio_url]

Duration: 1:10:34
In this episode, Mark McC hosts Shamil Thakrar, co-founder of Dishoom and Permit Room, to delve into the vibrant journey of Permit Room and its homage to Bombay's drinking culture.