Bootstrapping A Successful and Super Approachable Digital Marketing Company

Bootstrapping A Successful and Super Approachable Digital Marketing Company

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer June 9, 2021 Duration: 29:45
In today's episode of Tales from the PROS, I talk with Erik Huberman, who is the Founder & CEO of Hawke Media, the company that has over 150 employees and has serviced over 2000 brands of all sizes.  Erik was named The International Business Awards Entrepreneur of the Year in the field of Advertising, Marketing, & Public Relations. He is also the recipient of numerous honors and awards including Forbes “30 Under 30,” CSQ "40 Under40", Inc. Magazine’s “Top 25 Marketing Influencers, amongst many others.  As a serial entrepreneur and marketing expert, Erik is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business. In this episode, Erik talks about his entrepreneurial journey, shares his experiences and challenges of building and scaling a digital marketing company and what he is up to these days. Don't Miss: 1. How to run a marketing agency the right way - 03:45 2. Overcoming the struggles of running a marketing agency - 14:35 3. The future of the music industry and growing a media company - 24:17   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 Topics We Discuss: 1. Erik's inspiring story of how he got to where he is today 2. The inspiration and purpose behind Hawke Media 3. Erik talks about his experiences in building and scaling a digital marketing company to its current size and key moments during the journey 4. What it’s like growing a marketing agency with its challenges 5. The future of digital marketing 6. Erik talks about the future of Hawke Media 7. Erik defines his story in one word Follow Erik Huberman Website: https://hawkemedia.com/ Twitter: https://twitter.com/ErikHuberman Linkedin: https://www.linkedin.com/in/erikhuberman/ Instagram: https://www.instagram.com/erikhuberman/   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 82 — Fixing Software Code Is Too Slow. Can AI Save Us? [not-audio_url] [/not-audio_url]

Duration: 42:58
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Gal Vered, co-founder and CEO of Checksum AI, to break down one of the biggest bottlenecks in modern software development—fix…
Ep 81 - How To Make Your Operations Flow With AI [not-audio_url] [/not-audio_url]

Duration: 37:08
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Imaginovation’s co-founder and Head of Technology, Pete Peranzo, to break down how AI is actually impacting business operatio…
Ep 80 - How to Turn an MVP into a Revenue Machine [not-audio_url] [/not-audio_url]

Duration: 30:31
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence break down what really happens after you launch a Minimum Viable Product (MVP).For many founders, launching an MVP feels like the finish li…
Ep 78 - Why Gamification Isn’t a Feature, It’s a Strategy [not-audio_url] [/not-audio_url]

Duration: 27:59
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Imaginovation Co-Founder Pete Peranzo to unpack a topic that most product teams misunderstand: gamification.Too often, teams treat…
Building Businesses That Run Without You | Chris Ronzio | Ep 70 (A) [not-audio_url] [/not-audio_url]

Duration: 34:58
In this episode of Tales from the Pros, Michael Georgiou sits down with Chris Ronzio, founder and CEO of Trainual, to talk about what it really takes to build a business that can grow without breaking.Chris shares his jo…
Ep 77 -  The Kaizen Trap: When Tech Growth Outpaces Your Well-Being [not-audio_url] [/not-audio_url]

Duration: 36:02
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence get real about a mindset many high performers live by but rarely question: continuous improvement. What happens when Kaizen stops being a strengt…
Ep 75 - Is Your Business Ready for Software Automation? [not-audio_url] [/not-audio_url]

Duration: 32:19
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence break down what software automation really means for growing businesses and how to know when an organization is actually ready for it. Moving bey…
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches [not-audio_url] [/not-audio_url]

Duration: 30:01
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have…