How Ben Sardella Helped To Automate the Outbound Sales Process

How Ben Sardella Helped To Automate the Outbound Sales Process

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer March 28, 2019 Duration: 36:20
In this episode of Tales from the PROS, I chat with Ben Sardella, who is a SaaS pioneer that was recently named InsideSales' "Sales Development Thought Leader of the Year, serial entrepreneur, and Co-founder of Outbound Works, which automates the sales development process for B2B companies.  We talk about Ben's entrepreneurial journey, outbound sales and how his company automated the process, problems that sales reps make, lead generation, AI, and much more.  Listen and Subscribe on iTunes - https://itunes.apple.com/us/podcast/tales-from-the-pros/id1371067192?mt=2  Questions Asked: Ben, first off I love what your product does and want to commend you, but before diving into that, tell us a little about your entrepreneurial journey. What gave you and your partners the reason behind creating Outbound Works? I see your product is built using AI technology, will this completely replace the human sales rep? Where are human sales reps falling short? In your experience, what are some of the biggest mistakes that not only sales reps make but sales people in general make when trying to generate qualified leads and prospects? Do you feel in the future AI can completely replace the effort of lead generation and closing the deal or you think that there still needs a human's personal touch? What are some of the toughest struggles you faced during your journey to now and how did you overcome them? Three How's: How do you define failure? How do you define entrepreneurship? How do you define success? Follow Ben Sardella: LinkedIn - https://www.linkedin.com/in/bensardella Company Website - https://www.outboundworks.com/  Twitter - https://twitter.com/bensardella     Follow Me: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured 

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
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Ep 77 -  The Kaizen Trap: When Tech Growth Outpaces Your Well-Being [not-audio_url] [/not-audio_url]

Duration: 36:02
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Ep 75 - Is Your Business Ready for Software Automation? [not-audio_url] [/not-audio_url]

Duration: 32:19
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence break down what software automation really means for growing businesses and how to know when an organization is actually ready for it. Moving bey…
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches [not-audio_url] [/not-audio_url]

Duration: 30:01
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