How to Bootstrap A Successful Content Marketing Business

How to Bootstrap A Successful Content Marketing Business

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer February 24, 2021 Duration: 51:32
In this episode of the Tales from the PROS, I talk with Joe Pulizzi, a leading evangelist for content marketing, entrepreneur, speaker, Amazon bestselling author, podcaster, and storyteller. We talked about Joe's entrepreneurial journey and how he built a leading content marketing educational resource called the Content Marketing Institute. Joe has founded multiple startups. He has received the "Lifetime Achievement Award" by the Content Council in 2014. Listen to this episode. Hope you enjoy it! Don't Miss: 1. The key to creating an effective content marketing strategy - 17:00 2. What does it take to create an impactful piece of content? - 31:45 3. Joe's struggles and pinnacle moments and what aspiring entrepreneurs can learn - 42:33 Things we talk about: 1. Joe, being a global leader in content marketing, tell us your story of how you go to this stage in life. 2. I see sometimes you blog and podcast about being content-first, for all businesses our there, what does it mean to be content-first? 3. What do you consider the key fundamentals of building an effective content marketing strategy for a business? 4. Do you believe in some proven strategies and tactics in order to generate an ROI from content? 5. What does it really take to build an effective and impactful piece of content in today’s competitive age? 6. I know sometimes you talk about storytelling, which I love because I am a passionate storyteller myself. But what does great storytelling mean today in relation to content marketing? 7. Were there certain times of your life that were pinnacle moments in getting you to this stage of success and thought leadership? 8. What were some of your toughest struggles and challenges in your life or career, and how did you overcome them? 9. What is the best advice you can give to current and future business leaders? Follow Joe Pulizzi: https://www.linkedin.com/in/joepulizzi/ https://www.facebook.com/JoePulizziAuthor https://twitter.com/joepulizzi   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22 https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192  

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 73 - When to Rebuild Your Software Application for Growth [not-audio_url] [/not-audio_url]

Duration: 20:54
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence dive into a topic every growing business eventually faces — when to stop patching old systems and start rebuilding from the ground up.Many organi…
Ep 72 - Got Funding? The #1 Mistake That Sinks Startups [not-audio_url] [/not-audio_url]

Duration: 32:34
In this episode of Tales from the Pros, I sit down with my co-host and our Director of Growth, Eric Lawrence, to talk about something that hits home for many founders: what happens after you get funding.You’d think raisi…
Ep 71 - How to Actually Choose the Right Development Partner [not-audio_url] [/not-audio_url]

Duration: 34:10
In this episode of Tales from the Pros, Eric and I dive into something every entrepreneur struggles with at some point: how to choose the right app development partner.If you’ve ever sat through vendor pitches, you know…
Understanding the Market and Setting Your Product for Success [not-audio_url] [/not-audio_url]

Duration: 32:47
In today’s episode of Tales from the PROS, I talk with Marwan Forzley, who is CEO of Veem.com, a next-generation global B2B payment network that enables a quick and secure way of sending and receiving money. Since its fo…
Using Data to Overcome the Challenges of Growing A Company [not-audio_url] [/not-audio_url]

Duration: 44:41
In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platf…
Overcoming Challenges and Generating More Business Through LinkedIn [not-audio_url] [/not-audio_url]

Duration: 47:29
In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, havin…
Shifting the Paradigm of Members-only Social Clubs [not-audio_url] [/not-audio_url]

Duration: 29:38
In today's episode of Tales from the PROS, I talk with Rob Charles, who is the Founder and CEO of Goldfingr, a vetted and exclusive social network of business leaders, investors, entrepreneurs, and influential thought le…
What It Takes For A Company To Become SaaS Industry Leader [not-audio_url] [/not-audio_url]

Duration: 52:19
In today's episode of Tales from the PROS, I talk with Mike Welsh, who is a veteran leader in sales and revenue growth and has been named CEO of Uptime.com, a leader in website monitoring software He brings more than two…
The Mistakes Businesses Make That Ultimately Lead to Failure [not-audio_url] [/not-audio_url]

Duration: 46:29
In today's episode of Tales from the PROS, I talk with Michelle Seiler Tucker, who is the Founder and CEO of Seiler Tucker Incorporated. She owns many other businesses in several different industries. As a 20-year vetera…