Overcoming Challenges and Generating More Business Through LinkedIn

Overcoming Challenges and Generating More Business Through LinkedIn

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer August 11, 2021 Duration: 47:29
In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, having managed millions in ad spend and generating over 100,000 new sales opportunities. As a previous tech founder and ex-IBMer, he has seen a lot of companies have explosive growth with good technology and good marketing, while others (even though they had a great product or service) fail without effective marketing. In 2016, this successful entrepreneur started Speedwork to help those companies unlock their B2B marketing potential. By blending his experience in marketing and software, he is able to help businesses reach high-level decision-makers at scale using LinkedIn Ads and technology. In this episode, we talk about Anthony’s journey to entrepreneurship and his experience of building and growing a B2B LinkedIn advertising agency. We talk about mistakes businesses make in sales and marketing, and the future of LinkedIn.   Don't Miss: 1. Why Anthony chose LinkedIn as a platform for his business - 7:50 2. Mistakes businesses make in their sales and marketing efforts - 20:50 3. Growing an advertising agency with the LinkedIn platform - 35:15   Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Anthony’s inspiring story of how he got to where he is today 2. Why Anthony started a B2B LinkedIn advertising agency 3. What it takes to really succeed in generating leads from LinkedIn 4. Anthony explains what he is learning while growing and scaling an agency 5. The biggest problems and issues that people make with their sales and marketing efforts 6. The future of LinkedIn and where lead generation is headed in today’s market 7. Some of Anthony’s toughest obstacles and how he overcame them 8. Anthony defines his story in one word   Follow Anthony Blatner Website: https://speedworksocial.com/ Linkedin: https://www.linkedin.com/in/anthonyblatner/ Instagram: https://www.instagram.com/anthonyblatner/?hl=en Twitter: https://twitter.com/anthonyblatner   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
Ep 82 — Fixing Software Code Is Too Slow. Can AI Save Us? [not-audio_url] [/not-audio_url]

Duration: 42:58
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Gal Vered, co-founder and CEO of Checksum AI, to break down one of the biggest bottlenecks in modern software development—fix…
Ep 81 - How To Make Your Operations Flow With AI [not-audio_url] [/not-audio_url]

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In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence are joined by Imaginovation’s co-founder and Head of Technology, Pete Peranzo, to break down how AI is actually impacting business operatio…
Ep 80 - How to Turn an MVP into a Revenue Machine [not-audio_url] [/not-audio_url]

Duration: 30:31
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence break down what really happens after you launch a Minimum Viable Product (MVP).For many founders, launching an MVP feels like the finish li…
Ep 78 - Why Gamification Isn’t a Feature, It’s a Strategy [not-audio_url] [/not-audio_url]

Duration: 27:59
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Imaginovation Co-Founder Pete Peranzo to unpack a topic that most product teams misunderstand: gamification.Too often, teams treat…
Building Businesses That Run Without You | Chris Ronzio | Ep 70 (A) [not-audio_url] [/not-audio_url]

Duration: 34:58
In this episode of Tales from the Pros, Michael Georgiou sits down with Chris Ronzio, founder and CEO of Trainual, to talk about what it really takes to build a business that can grow without breaking.Chris shares his jo…
Ep 77 -  The Kaizen Trap: When Tech Growth Outpaces Your Well-Being [not-audio_url] [/not-audio_url]

Duration: 36:02
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence get real about a mindset many high performers live by but rarely question: continuous improvement. What happens when Kaizen stops being a strengt…
Ep 75 - Is Your Business Ready for Software Automation? [not-audio_url] [/not-audio_url]

Duration: 32:19
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence break down what software automation really means for growing businesses and how to know when an organization is actually ready for it. Moving bey…
Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches [not-audio_url] [/not-audio_url]

Duration: 30:01
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have…