The Challenges of Growing A Media Technology Company

The Challenges of Growing A Media Technology Company

Author: Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, Influencer June 2, 2021 Duration: 36:32
In today's episode of Tales from the PROS, I talk with Jon Niermann, who is the CEO & Co-Founder of Loop Media with over 30 years of media and technology industry experience with teams at both the corporate and startup level. Jon co-founded Loop Media in 2016. The company acquired Screenplay Entertainment in 2018 and is expanding at an enormous rate. Loop TV is the first media company focused on fully integrated 360-degree engagement of music video and other premium short-form content by consumers and businesses. In this episode, Jon talks about his entrepreneurial journey, shares strategies about growing a media technology business in B2B and B2C verticals, and the future of the music industry. Don't Miss: 1. What inspired Jon to build a media company - 02:14 2. Loop Media’s growth strategies during difficult situations - 10:48 3. The future of the music industry and growing a media company - 26:12     Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192   Topics We Discuss: 1. Jon’s inspiring story of how he got to where he is today 2. The inspiration and purpose behind Loop Media. 3. Jon talks about his experience in the music streaming industry before and after the COVID pandemic. 4. What it’s like growing a media technology company with its challenges and successes. 5. The future of music streaming and the music industry. 6. Jon talks about the future of Loop Media. 7. Jon defines his story in "one-word"   Follow Jon Niermann Website: https://loop.tv/ LinkedIn: https://www.linkedin.com/in/jonniermann/ Twitter: https://twitter.com/looptvofficial   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

Hosted by Michael Georgiou, co-founder of the award-winning software development company Imaginovation, Tales From The PROS offers a rare look behind the curtain of the tech industry. Alongside Director of Growth Eric Lawrence, Michael facilitates candid discussions that move beyond theory to focus on the practical, often messy realities of building a business with technology. This podcast is built on the premise that the most valuable insights come from lived experience, not textbooks. You'll hear unfiltered stories about what actually works and what doesn't, covering the strategic decisions and unexpected hurdles that define the entrepreneurial journey. The conversations are designed to demystify the process of creating digital products and services, providing actionable lessons for founders, executives, and innovators. The goal is to translate complex technical concepts into clear business advantages, helping listeners make informed decisions without the common pitfalls. Tune in for a direct, no-fluff dialogue that prioritizes real-world application over abstract ideas, all grounded in the hosts' own professional trials and successes. It's a resource for anyone looking to leverage technology effectively, offering perspective and clarity directly from the field.
Author: Language: English Episodes: 83

Tales From The PROS
Podcast Episodes
How this brand junkie helps businesses discover their true purpose [not-audio_url] [/not-audio_url]

Duration: 55:50
My guest on this episode is Bill Harper, who has been a brand junkie since 1998, having created brand strategies and creative campaigns for more than 300 top brands around the globe including Denny’s and Enterprise Rent-…