Alessandra Branca // Expert Advice from a Prolific Interior Designer on Blending her Italian and American Roots

Alessandra Branca // Expert Advice from a Prolific Interior Designer on Blending her Italian and American Roots

Author: Ariel Okin October 16, 2024 Duration: 48:29

This week we’re honored to welcome an incredibly talented interior designer with a prolific career, Alessandra Branca. Born and raised in Rome, Alessandra has called Chicago home for over 30 years. Alessandra acquired her love for classical beauty from her Italian upbringing, and those roots still speak to her soul today. Her designs are anchored by classical details: rich colors, patterns and textures, antique and custom furnishings, modern and European art, and distinctive accessories.

As an Art History student, Alessandra started collecting architectural and natural history prints, and after attending college and then moving to America, she opened a print business. Her shop, fashioned to look like a charming home, led to requests from customers to decorate for them, and the rest was history. 

Alessandra’s work has been featured in countless magazines, including Architectural Digest, Town & Country, The New York Times, Veranda, and Elle Decor, and has been recognized within the industry with a myriad of awards, including House Beautiful’s Master Class. 

Inspiration comes from all facets of Alessandra’s life, including design, history, art, nature, and travel, and she is continually seeking and exploring – I was incredibly inspired by this conversation and I hope you will be too. 

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Follow Alessandra on Instagram: https://www.instagram.com/abranca

Learn more about her work: https://branca.com/


Behind every beautiful room is a story, and Talk Shop with Ariel Okin: A Fenimore Lane Production uncovers them. Hosted by Ariel Okin, a House Beautiful Next Wave Designer and founder of Fenimore Lane, this podcast moves beyond glossy magazine spreads to explore the real, human elements of design. Ariel, who also writes for publications like Vogue and Architectural Digest, brings her insider’s perspective to conversations with leading interior designers, shopkeepers, and artisans from around the world. Each episode feels like an intimate chat between colleagues, where you’ll hear about the practicalities of running a creative business, the unexpected sources where professionals find inspiration, and the personal journeys that shape a distinctive aesthetic. Rather than just discussing trends, these dialogues get into the nuts and bolts-how a favorite fabric source was discovered, the challenges of launching a brand, or the philosophy behind a curated shop. It’s for anyone curious about the layers of thought and effort that create a lived-in, beautiful space. Listening to this podcast offers a masterclass in taste and entrepreneurship, straight from the voices defining the field today.
Author: Language: English Episodes: 50

Talk Shop with Ariel Okin: A Fenimore Lane Production
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